Description
SWOT ANALYSIS OF GIORGIO ARMANI
Giorgio Armani
Parent Company
Giorgio Armani
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
It speaks for you
Providing quality ,sophistication & style-timeless values with global USP appeal STP
Fashion meant for affluent & elite males and females in the premium Segment segment
Target Group
Men and women with high spending power from urban areas
Giorgio Armani is symbol of high class &producing luxury garments, Positioning apparel clothing ,jewellary, pens & perfumes SWOT Analysis
1. Unique & personality based designing provided ,the best in the world 2. Unique cut or some design helping to differentiate from crowd 3. The major feature of Giorgio Armani clothes & apparels product is hand stitched apart from machine stitching 4. Designed clothing for various international sports teams and Strength players
1.PETA activists were against the brand hence caused a bad image 2. Limited global presence as compared to a few other international Weakness apparel brands
Opportunity
1. They can extend their market upto certain limit of bottom of
pyramid 2.Most of the staff working in Giorgio Armani are young, that makes Giorgio Armani to explore & design most powerful & attractive product. 3. More global expansions and penetration by tie-ups and opening more stores worldwide
1.Catering to a very small upper premium segment target group. 2.They are still slow in picking up in life style brand. 3.Brand duplicity: making fake products of Giorgio Armani available Threats at extremely cheap rates in lower segment maeket. Competition
1.Dior 2.D&G Competitors 3.Burberry
doc_953606613.docx
SWOT ANALYSIS OF GIORGIO ARMANI
Giorgio Armani
Parent Company
Giorgio Armani
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
It speaks for you
Providing quality ,sophistication & style-timeless values with global USP appeal STP
Fashion meant for affluent & elite males and females in the premium Segment segment
Target Group
Men and women with high spending power from urban areas
Giorgio Armani is symbol of high class &producing luxury garments, Positioning apparel clothing ,jewellary, pens & perfumes SWOT Analysis
1. Unique & personality based designing provided ,the best in the world 2. Unique cut or some design helping to differentiate from crowd 3. The major feature of Giorgio Armani clothes & apparels product is hand stitched apart from machine stitching 4. Designed clothing for various international sports teams and Strength players
1.PETA activists were against the brand hence caused a bad image 2. Limited global presence as compared to a few other international Weakness apparel brands
Opportunity
1. They can extend their market upto certain limit of bottom of
pyramid 2.Most of the staff working in Giorgio Armani are young, that makes Giorgio Armani to explore & design most powerful & attractive product. 3. More global expansions and penetration by tie-ups and opening more stores worldwide
1.Catering to a very small upper premium segment target group. 2.They are still slow in picking up in life style brand. 3.Brand duplicity: making fake products of Giorgio Armani available Threats at extremely cheap rates in lower segment maeket. Competition
1.Dior 2.D&G Competitors 3.Burberry
doc_953606613.docx