Description
SWOT ANALYSIS OF GINGER HOTEL
Ginger Hotels
Parent Company
Tata Group
Category
Hotels and Resorts
Sector
Tourism & Hospitality
Tagline/ Slogan
Please help yourselves
One of the first premier Indian hospitality group to start budgetary USP hotels
STP
Segment
Executive level employees, Regular business travelers
Target Group
Middle class, high tech youths
Positioning
Small properties with smart basics and high tech
SWOT Analysis
1. Affordability for Indian target customers 2. Halo of the Tatas, brand equity 3. Government support 4. Innovation in terms of offering low cost and good quality hotels 5. Hotels present in over 25 locations across India 6. Launched as a “Smart Basic Hotel” concept to provide service to the Strength huge middle class segment
1. Unable to tap the higher-middle class or upper class due to its positioning Weakness 2. Tough competition from local hotels as well as established brands
1. Emerging markets and expansion overseas 2. Service expansion Opportunity 3. Rising income of people
1. Competitors, Indian/international venturing into the segment 2. Local hotels/inns with better offerings and a legacy to back them up Threats 3. Maturing products, categories or services
Competition
1. Park Hotels 2. Courtyard by Marriot Competitors 3. Keiss Hotels
doc_231214157.docx
SWOT ANALYSIS OF GINGER HOTEL
Ginger Hotels
Parent Company
Tata Group
Category
Hotels and Resorts
Sector
Tourism & Hospitality
Tagline/ Slogan
Please help yourselves
One of the first premier Indian hospitality group to start budgetary USP hotels
STP
Segment
Executive level employees, Regular business travelers
Target Group
Middle class, high tech youths
Positioning
Small properties with smart basics and high tech
SWOT Analysis
1. Affordability for Indian target customers 2. Halo of the Tatas, brand equity 3. Government support 4. Innovation in terms of offering low cost and good quality hotels 5. Hotels present in over 25 locations across India 6. Launched as a “Smart Basic Hotel” concept to provide service to the Strength huge middle class segment
1. Unable to tap the higher-middle class or upper class due to its positioning Weakness 2. Tough competition from local hotels as well as established brands
1. Emerging markets and expansion overseas 2. Service expansion Opportunity 3. Rising income of people
1. Competitors, Indian/international venturing into the segment 2. Local hotels/inns with better offerings and a legacy to back them up Threats 3. Maturing products, categories or services
Competition
1. Park Hotels 2. Courtyard by Marriot Competitors 3. Keiss Hotels
doc_231214157.docx