SWOT ANALYSIS OF GILLETTE VECTOR

Description
SWOT ANALYSIS OF GILLETTE VECTOR

Gillette Vector

Parent Company

Procter and Gamble

Category

Personal Care brands - Shaving

Sector

FMCG

Tagline/ Slogan

Get a close, comfortable shave without breaking a sweat

USP

Market leader in Men’s grooming products STP

Segment

Mens’ grooming products – shaving

Target Group

Men belonging to lower and middle class

Positioning

Provides a clean and comfortable shaving experience SWOT Analysis

1. Low and affordable price 2. Strong global presence of Gillette 3. Aggressive advertising 4. Strong distribution network Strength 5. Good blade quality

1. Ability to remove hair from between the blades not possible as easily as publicized 2.Not useful for people who don’t shave daily Weakness 3. Expensive brand maintenance

1. Innovation and R&D 2. Product improvement and development Opportunity 3. Consumer brand preference

1. Price wars 2.Aggressive Competitors and threat of new entrants Threats 3. Growth in substitutes Competition

1. Hindustan Unilever 2.Braun Competitors 3.Godrej



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