SWOT ANALYSIS OF GILLETTE 7'O CLOCK

Description
SWOT ANALYSIS OF GILLETTE 7'O CLOCK

Gillette 7 o clock

Parent Company

Procter and Gamble

Category

Personal Care brands - Shaving

Sector

FMCG

Tagline/ Slogan

The best a man can get

USP

Global leader in male grooming products STP

Segment

Mens’ grooming products – shaving

Target Group

Men requiring good quality grooming products at competitive price

Positioning

Provides quality and longevity at affordable prices SWOT Analysis

1. Strong global presence of Gillette 2. Aggressive advertising 3. Provides both quality and innovation to the users Strength 4. Good quality and value for money product

1. Higher price limits the target customers 2.Static market growth Weakness 3. Expensive brand maintenance

1. Product development and innovation 2. Consumer brand preference Opportunity 3.Develop new market segments through R&D

Threats

1. Increase in demand for innovative products 2.Threat of new entrants

3. Aggressive competitors 4. Price wars Competition

1. Hindustan Unilever 2.Braun Competitors 3.Godrej



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