Description
SWOT ANALYSIS OF GIANFRANCO FERRE
GianFranco Ferre
Parent Company
Gianfranco FerréS.p.A.
Category
Apparels and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
The looks talent
USP
Original and unique design STP
Segment
Fashion and apparel clothing for all sections of the society
Families looking to buy apparels of one brand and looking for Target Group elegance and precision in what they buy.
Reinvented fashion and also a brand that positions itself as clothes Positioning that are well-shaped and powerfully feminine or masculine. SWOT Analysis
1.Brand has the ability to recreate fashion 2.High turn-over of products 3.Trendy designs and fitting outfits for all sections of the people 4. Fashion designer is known as the architect of fashion 5. Has been recognized with several awards Strength 6. Top apparel and clothing brand in Italy and European countries
1.Limited brand awareness as marketing is less compared to other brands 2.High brand switching due to many options leads to less customer Weakness loyalty
Opportunity
1.Becoming famous globally through expansion
2.Culture wise acceptance of the brand 3.Expansion of store outlets internationally
1.Competition from other players 2.Economic slowdown and fluctuations 3.Rise in production cost due to rise in cost of raw material Threats 4.Change in consumer preferences Competition
1.Canali 2.Dolce &Gabana 3.GAP Competitors 4.Cerruti
doc_837460776.docx
SWOT ANALYSIS OF GIANFRANCO FERRE
GianFranco Ferre
Parent Company
Gianfranco FerréS.p.A.
Category
Apparels and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
The looks talent
USP
Original and unique design STP
Segment
Fashion and apparel clothing for all sections of the society
Families looking to buy apparels of one brand and looking for Target Group elegance and precision in what they buy.
Reinvented fashion and also a brand that positions itself as clothes Positioning that are well-shaped and powerfully feminine or masculine. SWOT Analysis
1.Brand has the ability to recreate fashion 2.High turn-over of products 3.Trendy designs and fitting outfits for all sections of the people 4. Fashion designer is known as the architect of fashion 5. Has been recognized with several awards Strength 6. Top apparel and clothing brand in Italy and European countries
1.Limited brand awareness as marketing is less compared to other brands 2.High brand switching due to many options leads to less customer Weakness loyalty
Opportunity
1.Becoming famous globally through expansion
2.Culture wise acceptance of the brand 3.Expansion of store outlets internationally
1.Competition from other players 2.Economic slowdown and fluctuations 3.Rise in production cost due to rise in cost of raw material Threats 4.Change in consumer preferences Competition
1.Canali 2.Dolce &Gabana 3.GAP Competitors 4.Cerruti
doc_837460776.docx