Description
SWOT ANALYSIS OF GHIRARDELLI
Ghirardelli
Parent Company
Ghirardelli
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
A timeless pleasure
USP
Premium exotic chocolate
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Not just a chocolate but an experience
SWOT Analysis
1.High brand loyalty 2.Great taste and packaging Strength 3.Highly regarded as premium chocolate brand
1.Expensive chocolates 2.Not easily available Weakness 3.Low advertising
1.Tap growing cities and retail chains Opportunity 2.Have more variety and smaller gift packages
Threats
1.Other competing chocolate brands
2.Calorie conscious people
Competition
1.Toblerone Competitors 2.Ghiradelli
doc_137550840.docx
SWOT ANALYSIS OF GHIRARDELLI
Ghirardelli
Parent Company
Ghirardelli
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
A timeless pleasure
USP
Premium exotic chocolate
STP
Segment
People looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Not just a chocolate but an experience
SWOT Analysis
1.High brand loyalty 2.Great taste and packaging Strength 3.Highly regarded as premium chocolate brand
1.Expensive chocolates 2.Not easily available Weakness 3.Low advertising
1.Tap growing cities and retail chains Opportunity 2.Have more variety and smaller gift packages
Threats
1.Other competing chocolate brands
2.Calorie conscious people
Competition
1.Toblerone Competitors 2.Ghiradelli
doc_137550840.docx