Description
SWOT ANALYSIS OF GEORG JENSEN
Georg Jensen
Parent Company
Georg Jensen
Category
Jewellery and Luxury gifts
Sector
Lifestyle and retail
Tagline/ Slogan
Create your own fusion; Write your own love story
USP
Innovation, integrity, authenticity and superior quality STP
Segment
High end clientele who loves luxury lifestyle.
Target Group
Rich and elite men and women from urban areas
Positioning
Quality craftsmanship and timeless aesthetic design SWOT Analysis
1. Its has over 100 point of sales 2. Has over 100 years of experience in creating superior quality of luxury gifts 3.They had an in house designer who crafts such luxurious jeweler 4. Using CRM tech has all sort of data kept in database Strength 5. Strong brand reputation and high quality of offerings
1. Limited online presence 2. The brand has a very low brand recall globally and needs to focus Weakness on international markets
1.Focus high end countries for retail presence 2.Use franchising model for expansion Opportunity 3.Marketing through B2B or retail presence
1. Fluctuating markets and economic conditions Threats 2. Competition from international brands increasing Competition
1.Cartier 2.Tiffany and Co Competitors 3.Bullectti
doc_486748180.docx
SWOT ANALYSIS OF GEORG JENSEN
Georg Jensen
Parent Company
Georg Jensen
Category
Jewellery and Luxury gifts
Sector
Lifestyle and retail
Tagline/ Slogan
Create your own fusion; Write your own love story
USP
Innovation, integrity, authenticity and superior quality STP
Segment
High end clientele who loves luxury lifestyle.
Target Group
Rich and elite men and women from urban areas
Positioning
Quality craftsmanship and timeless aesthetic design SWOT Analysis
1. Its has over 100 point of sales 2. Has over 100 years of experience in creating superior quality of luxury gifts 3.They had an in house designer who crafts such luxurious jeweler 4. Using CRM tech has all sort of data kept in database Strength 5. Strong brand reputation and high quality of offerings
1. Limited online presence 2. The brand has a very low brand recall globally and needs to focus Weakness on international markets
1.Focus high end countries for retail presence 2.Use franchising model for expansion Opportunity 3.Marketing through B2B or retail presence
1. Fluctuating markets and economic conditions Threats 2. Competition from international brands increasing Competition
1.Cartier 2.Tiffany and Co Competitors 3.Bullectti
doc_486748180.docx