Description
SWOT ANALYSIS OF GEODIS
Geodis
Parent Company
SNCF
Category
Freight Forwarding
Sector
Transportation & Logistics
Tagline/ Slogan
Global Multimodal Provider
Combination of high-quality basic freight services into one seamless USP integrated supply chain solution
STP
Segment
Businesses with transportation requirement
Target Group
Automobile, Pharmaceutical and Retail industries
Positioning
A European leader in transport and logistics
SWOT Analysis
1. It is present in 120 countries with a workforce of approximately 30,000 2. SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide 3. Greatly managed assets 4. It has around a strong revenue and profitability Strength 5. Good brand presence in Europe
1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies Weakness 2. Less presence in America, Middle East China and Indian markets
1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there 2.It has its logistics centre in Singapore, where there is a increasing demand for transportation 3.It is very well positioned in the reverse logistics & growing recycling Opportunity sectors
1.Many of its operating divisions are smaller than its competitors in Threats European market 2.Domestics competitors like Kuehne & Nagel are making French
market more competitive
Competition
1. C.H. Robinson Worldwide 2. DB Mobility Logistics Competitors 3. Deutsche Post
doc_350804879.docx
SWOT ANALYSIS OF GEODIS
Geodis
Parent Company
SNCF
Category
Freight Forwarding
Sector
Transportation & Logistics
Tagline/ Slogan
Global Multimodal Provider
Combination of high-quality basic freight services into one seamless USP integrated supply chain solution
STP
Segment
Businesses with transportation requirement
Target Group
Automobile, Pharmaceutical and Retail industries
Positioning
A European leader in transport and logistics
SWOT Analysis
1. It is present in 120 countries with a workforce of approximately 30,000 2. SNCF GEODIS ranks No. 4 in Europe and No. 6 worldwide 3. Greatly managed assets 4. It has around a strong revenue and profitability Strength 5. Good brand presence in Europe
1. Currently it is totally controlled by SNCF, so strategy development can be influenced by govt. policies Weakness 2. Less presence in America, Middle East China and Indian markets
1.Geodis Wilson has opened a new logistics center in southern Vietnam so it can generate a great profit by meeting rising demand over there 2.It has its logistics centre in Singapore, where there is a increasing demand for transportation 3.It is very well positioned in the reverse logistics & growing recycling Opportunity sectors
1.Many of its operating divisions are smaller than its competitors in Threats European market 2.Domestics competitors like Kuehne & Nagel are making French
market more competitive
Competition
1. C.H. Robinson Worldwide 2. DB Mobility Logistics Competitors 3. Deutsche Post
doc_350804879.docx