Description
SWOT ANALYSIS OF GENTELLE
Gentelle
Parent Company
Gentelle
Category
Baby care
Sector
FMCG
Tagline/ Slogan
-
Provides good quality baby care solutions customized to the baby USP needs STP
Segment
Baby care products
Target Group
Upper middle class families looking for quality baby care products
Provides good quality baby care solutions customized to the baby Positioning needs SWOT Analysis
1. Attractive packaging for kids 2. Plethora of products 3. Good product quality as it is specially made for babies and kids Strength 4. Good availability through multi-brand retail outlets
1. Yet to gain foothold in the global market 2. Priced higher than competitor’s products, thus reducing market share 3. Limited brand recall due to less advertising and marketing Weakness activities
1. Non-traditional promotions to increase word of mouth Opportunity 2. Increase rural penetration
1. Excessive promotion of any product making it almost generic Threats 2. Availability of cheap substitutes and low priced competitors Competition
1. Johnson & Johnson 2. Reckitt Benckiser Competitors 3. Paras Pharmaceuticals
doc_257952835.docx
SWOT ANALYSIS OF GENTELLE
Gentelle
Parent Company
Gentelle
Category
Baby care
Sector
FMCG
Tagline/ Slogan
-
Provides good quality baby care solutions customized to the baby USP needs STP
Segment
Baby care products
Target Group
Upper middle class families looking for quality baby care products
Provides good quality baby care solutions customized to the baby Positioning needs SWOT Analysis
1. Attractive packaging for kids 2. Plethora of products 3. Good product quality as it is specially made for babies and kids Strength 4. Good availability through multi-brand retail outlets
1. Yet to gain foothold in the global market 2. Priced higher than competitor’s products, thus reducing market share 3. Limited brand recall due to less advertising and marketing Weakness activities
1. Non-traditional promotions to increase word of mouth Opportunity 2. Increase rural penetration
1. Excessive promotion of any product making it almost generic Threats 2. Availability of cheap substitutes and low priced competitors Competition
1. Johnson & Johnson 2. Reckitt Benckiser Competitors 3. Paras Pharmaceuticals
doc_257952835.docx