Description
SWOT ANALYSIS OF GENERAL ELECTRIC
GE General Electric
Parent Company
General Electric
Category
Conglomerates
Sector
Technological products & support and financial services
Tagline/ Slogan
Imagination at work
We make things that very few in the world can, but that everyone USP needs STP
Finance, Energy infrastructure, Aviation, Healthcare, Home & Segment Business solution and Transportation
Target Group
Blue chip companies, Government agencies, Retail consumers
The best people and the best technologies taking on the toughest Positioning challenges SWOT Analysis
1. Aviation, consumer electronics, motors, energy, finance, gas, healthcare, lighting, oil, software etc form a part of its diversified product portfolio 2. Extensive R&D capabilities with a strong workforce of over 300,000 people worldwide 3. Well balanced revenue stream among different sectors and hence reduced business risk 4. Operates in more than 160 companies 5. It is hailed as one of the most innovative, green and best places to work 6. More than 50% of its business is outside US. Hence a great Strength balanced business revenue model
1. Dependence on third parties for raw materials can be a concen 2. Being a strong brand, easily targeted for litigation for even minor Weakness issues which otherwise can be easily resolved
1. Global aquisitions and buyouts to strengthen existing businesses 2. Growing demand for commercial airplanes 3. New pipeline of contracts to boost top line growth 4. Emerging economies give a huge scope provided the infrastructure Opportunity required to build complete cities
1. Strict govt policies and environmental regulatory norms can affect operations 2. Since it is a powerful global brand, economic and political risks 3. Increased IT security threats can cause issues 4. Fluctuating currencies and economic recessions can affect global Threats businesses severely Competition
1. 3M 2. Hitachi Ltd 3. Honeywell international 4. Siemens AG 5. Mitsubishi Corporations Competitors 6. Textron Inc.
doc_848660882.docx
SWOT ANALYSIS OF GENERAL ELECTRIC
GE General Electric
Parent Company
General Electric
Category
Conglomerates
Sector
Technological products & support and financial services
Tagline/ Slogan
Imagination at work
We make things that very few in the world can, but that everyone USP needs STP
Finance, Energy infrastructure, Aviation, Healthcare, Home & Segment Business solution and Transportation
Target Group
Blue chip companies, Government agencies, Retail consumers
The best people and the best technologies taking on the toughest Positioning challenges SWOT Analysis
1. Aviation, consumer electronics, motors, energy, finance, gas, healthcare, lighting, oil, software etc form a part of its diversified product portfolio 2. Extensive R&D capabilities with a strong workforce of over 300,000 people worldwide 3. Well balanced revenue stream among different sectors and hence reduced business risk 4. Operates in more than 160 companies 5. It is hailed as one of the most innovative, green and best places to work 6. More than 50% of its business is outside US. Hence a great Strength balanced business revenue model
1. Dependence on third parties for raw materials can be a concen 2. Being a strong brand, easily targeted for litigation for even minor Weakness issues which otherwise can be easily resolved
1. Global aquisitions and buyouts to strengthen existing businesses 2. Growing demand for commercial airplanes 3. New pipeline of contracts to boost top line growth 4. Emerging economies give a huge scope provided the infrastructure Opportunity required to build complete cities
1. Strict govt policies and environmental regulatory norms can affect operations 2. Since it is a powerful global brand, economic and political risks 3. Increased IT security threats can cause issues 4. Fluctuating currencies and economic recessions can affect global Threats businesses severely Competition
1. 3M 2. Hitachi Ltd 3. Honeywell international 4. Siemens AG 5. Mitsubishi Corporations Competitors 6. Textron Inc.
doc_848660882.docx