SWOT ANALYSIS OF GEMINI COOKING OIL

Description
SWOT ANALYSIS OF GEMINI COOKING OIL

Gemini Cooking Oil

Parent Company

Cargill

Category

Cooking Oil

Sector

Food Products

Tagline/ Slogan

Taazgi jo chalti jaaye

USP

Low cholesterol edible oil STP

Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

For fresh and healthy food SWOT Analysis

1. Dominant player of edible oil Strength 2.Uses health platform

1. Limited market penetration in edible oil market. 2.Rural area 3.Limited market penetration in food processing industry 4.Price of product is slightly high that affect the demand Weakness 5.Low advertising and visibility

1.Sharp increases in demand of branded oil 2.High market awareness in metropolitan city of branded oil Opportunity 3.Health conscious people increasing

1.The treats of low price competition 2.A large number of domestic as well as multinational players Threats 3.Highly competitive industry Competition

1.Sundrop 2.Dhara 3.Nature Fresh 4.Saffola Competitors 5.Sampriti



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