Description
SWOT ANALYSIS OF GAS JEANS
Gas Jeans
Parent Company
Grotto S.p.A.
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Keep it Simple
USP
Quality, Research and Innovative fashionable jeans STP
Clothes for intelligent, discerning and cosmopolitan people who look Segment to clothing to express their own personality for every occasion
Target Group
Urban men and women from upper middle class
Positioning
Fashionable – yet functional and practical SWOT Analysis
1. Globally known brand 2. Strong brand presence in Europe and far East 3. Innovation in the denims made, for e.g. reversible jeans which is one of its kinds 4. Operates sales in more than 56 countries with more than 3,000 stores Strength 5. Excellent advertising and brand visibility
1. All designs are not easily available in all markets across the world 2.Research and Development in textiles is not very difficult to emulate Weakness 3. Tough competition from other brands means limited market share
1. Increasing disposable income in emerging countries Opportunity 2.Growing casual wear market
3. Low manufacturing and production costs in various international markets
1.Intense Competition from existing brands 2.Product Substitution Threats 3.Imitation of its designs and fake products Competition
1.Levi’s 2.Wrangler Competitors 3.Diesel
doc_203106492.docx
SWOT ANALYSIS OF GAS JEANS
Gas Jeans
Parent Company
Grotto S.p.A.
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Keep it Simple
USP
Quality, Research and Innovative fashionable jeans STP
Clothes for intelligent, discerning and cosmopolitan people who look Segment to clothing to express their own personality for every occasion
Target Group
Urban men and women from upper middle class
Positioning
Fashionable – yet functional and practical SWOT Analysis
1. Globally known brand 2. Strong brand presence in Europe and far East 3. Innovation in the denims made, for e.g. reversible jeans which is one of its kinds 4. Operates sales in more than 56 countries with more than 3,000 stores Strength 5. Excellent advertising and brand visibility
1. All designs are not easily available in all markets across the world 2.Research and Development in textiles is not very difficult to emulate Weakness 3. Tough competition from other brands means limited market share
1. Increasing disposable income in emerging countries Opportunity 2.Growing casual wear market
3. Low manufacturing and production costs in various international markets
1.Intense Competition from existing brands 2.Product Substitution Threats 3.Imitation of its designs and fake products Competition
1.Levi’s 2.Wrangler Competitors 3.Diesel
doc_203106492.docx