Description
SWOT ANALYSIS OF GARNIER BODYCOCOON
Garnier Bodycocoon
Parent Company
L'Oréal
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Take Care
Great fragrance and leaves the skin smooth and hydrated. Contains USP nutritive fruit oils STP
Segment
Middle and upper class
Target Group
All people having dry skin looking for skin care
Positioning
Nourishes and soothes dry skin SWOT Analysis
1. Affordable and easily accessible 2. Under the aegis of strong Garnier brand 3. High quality, nice fragrance 4. Very positive product reviews Strength 5. Excellent availability in the urban and semi-urban areas
1. Skin products might suit people with sensitive skin 2.Skincare segment offer a huge variety for customers to choose Weakness from
1. Expansion in different fragrances 2.Add value by spot removal feature or glowing skin Opportunity 3.Introduce small quantity packing
1.Too many competitors 2.Difficult to differentiate Threats 3.Low switching costs Competition
1.HUL - Vaseline 2.Ponds 3.Cetaphil Competitors 4.Fair and lovely
doc_553908110.docx
SWOT ANALYSIS OF GARNIER BODYCOCOON
Garnier Bodycocoon
Parent Company
L'Oréal
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Take Care
Great fragrance and leaves the skin smooth and hydrated. Contains USP nutritive fruit oils STP
Segment
Middle and upper class
Target Group
All people having dry skin looking for skin care
Positioning
Nourishes and soothes dry skin SWOT Analysis
1. Affordable and easily accessible 2. Under the aegis of strong Garnier brand 3. High quality, nice fragrance 4. Very positive product reviews Strength 5. Excellent availability in the urban and semi-urban areas
1. Skin products might suit people with sensitive skin 2.Skincare segment offer a huge variety for customers to choose Weakness from
1. Expansion in different fragrances 2.Add value by spot removal feature or glowing skin Opportunity 3.Introduce small quantity packing
1.Too many competitors 2.Difficult to differentiate Threats 3.Low switching costs Competition
1.HUL - Vaseline 2.Ponds 3.Cetaphil Competitors 4.Fair and lovely
doc_553908110.docx