Description
SWOT ANALYSIS OF FUEL DEODRANT
Fuel Deodrant
Parent Company
Elder Pharma
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
Ignite the fire
USP
Redefines ‘What women want’ STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Urban young upper middle class
Positioning
Provides a smart line that gauges your tact with women SWOT Analysis
1. Effective advertising and branding targeting the youth 2. Good distribution, Promotions and campaigns for luring customers 3. Availability in various variants adds value to the brand Strength 4. TVCs and print ads focus on the youth
1. Only an urban market phenomenon 2. Highly competitive segment hence limited market share Weakness 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains etc. 3. Coming up the new online campaign for how Elder Pharma’s latest Opportunity deodorant Fuel seems like
1. Deodorants sales are seasonal. Maximum sales happen in the summer months 2. Competition from Premium Segment Deodorants like Burberry, Threats Body Shop Competition
1. Axe 2. Zatak 3. Set Wet 4. Manhunt 5. Fogg Competitors 6. 18+
doc_431583748.docx
SWOT ANALYSIS OF FUEL DEODRANT
Fuel Deodrant
Parent Company
Elder Pharma
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
Ignite the fire
USP
Redefines ‘What women want’ STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Urban young upper middle class
Positioning
Provides a smart line that gauges your tact with women SWOT Analysis
1. Effective advertising and branding targeting the youth 2. Good distribution, Promotions and campaigns for luring customers 3. Availability in various variants adds value to the brand Strength 4. TVCs and print ads focus on the youth
1. Only an urban market phenomenon 2. Highly competitive segment hence limited market share Weakness 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains etc. 3. Coming up the new online campaign for how Elder Pharma’s latest Opportunity deodorant Fuel seems like
1. Deodorants sales are seasonal. Maximum sales happen in the summer months 2. Competition from Premium Segment Deodorants like Burberry, Threats Body Shop Competition
1. Axe 2. Zatak 3. Set Wet 4. Manhunt 5. Fogg Competitors 6. 18+
doc_431583748.docx