Description
SWOT ANALYSIS OF FS1 CIGARETTES
FS1 Cigarettes
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
Food and Beverages
Tagline/ Slogan
-
Distinct taste and aroma to Luxury Long Leaf blended with the finest USP Indian hand picked tobaccos STP
Segment
Premium cigarette segment
Target Group
Higher SES group who are conscious of brand
Positioning
Ultimate taste Experience SWOT Analysis
1. Wide distribution network of Godfrey Phillips 2. Loyalty among consumers in high 3. Sponsorship of various events and marketing through TVCs and print ads Strength 4. Produced through state of art production techniques
1.Company has to rely on surrogate advertising to promote products Weakness 2. Lately losing market share to other brands
1.Large tobacco industry in India resulting in huge growth opportunity 2. Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco in India
1.Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Gold Flake 2. Charms Competitors 3. Classic
doc_333125676.docx
SWOT ANALYSIS OF FS1 CIGARETTES
FS1 Cigarettes
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
Food and Beverages
Tagline/ Slogan
-
Distinct taste and aroma to Luxury Long Leaf blended with the finest USP Indian hand picked tobaccos STP
Segment
Premium cigarette segment
Target Group
Higher SES group who are conscious of brand
Positioning
Ultimate taste Experience SWOT Analysis
1. Wide distribution network of Godfrey Phillips 2. Loyalty among consumers in high 3. Sponsorship of various events and marketing through TVCs and print ads Strength 4. Produced through state of art production techniques
1.Company has to rely on surrogate advertising to promote products Weakness 2. Lately losing market share to other brands
1.Large tobacco industry in India resulting in huge growth opportunity 2. Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco in India
1.Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Gold Flake 2. Charms Competitors 3. Classic
doc_333125676.docx