Description
SWOT ANALYSIS OF FRONTIER COMMUNICATIONS

Frontier Communications

Logo

Parent Company

Citizens Communications

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

"Welcome to the New Frontier."

USP

Frontier is the sixth largest local exchange carrier in the United States

STP

The company's products and services include value packages, telephone, television, internet, PC support & services, Wi-Fi, data & internet, voice & features, and related equipment and operates in the Segment business and individuals segment

Target Group

? ?

Rural areas, small and medium-sized towns and cities Residential and business customers in its markets

In addition to local and long-distance telephone service, Frontier offers broadband Internet, digital television service, and computer technical Positioning support to residential and business customers in 27 states in the U.S.

SWOT Analysis

1. Wide Service Portfolio helping to reach wider base 2. Well Defined Network Architecture and Technology Strength 3. Leading Position in the Domestic Market

1. Declining Operational Efficiencies causing strained returns Weakness 2. Declining Liquidity Position leading to constrained strategies

1. Increasing Demand for Mobile Broadband 2. Focused Investments helping to sow better returns Opportunity 3. Growing Telecommunications Services Market

1. Rapid Technological changes needing frequent capital infusion 2. Government Rules and Regulations causing operational bottlenecks Threats 3. Highly Competitive Market leading to lower RPU

Competition

1. AT & T 2. Qwest Communications Competitors 3. América Móvil



doc_681505938.docx
 

Attachments

Back
Top