Description
SWOT ANALYSIS OF FRED PERRY
Fred Perry
Parent Company
Fred Perry
Category
Clothing and Sportswear
Sector
Lifestyle and retail
Tagline/ Slogan
The mark of excellence
Very first British brand to create a blend between street wear and USP sportswear STP
Segment
Sportsman and people playing sport
Target Group
Young men and women from upper-middle class
Positioning
Rebellious brand but a luxury brand for sportsperson. SWOT Analysis
1.First anti-perspirent product to be used in sports. 2.Associated with Wimbledon the most prestigious tournament of Tennis 3.Exclusive and comfortable feeling for the customer 4.Iconic brand with long history and rich heritage Strength 5.Brand endorsed by various athletes and sportsman
1. Compared to competitors does not have famous people who have endorsed the brand means lesser popularity 2. Only sports people who play sports like tennis and gold can associate with the brand Weakness 3. Not sold in many shops
1. High demand for its anti-perspirent products but lack of products. 2. Big demand in sports playing countries Opportunity 3. Global expansion and reach
1. Competition from other brands offering sports apparel 2. Most imitated brand in sports fraternity 3. Loss of market share due to advanced technologies used by Threats competitors Competition
1. Nike 2. Adidas Competitors 3. Lacoste
doc_819321947.docx
SWOT ANALYSIS OF FRED PERRY
Fred Perry
Parent Company
Fred Perry
Category
Clothing and Sportswear
Sector
Lifestyle and retail
Tagline/ Slogan
The mark of excellence
Very first British brand to create a blend between street wear and USP sportswear STP
Segment
Sportsman and people playing sport
Target Group
Young men and women from upper-middle class
Positioning
Rebellious brand but a luxury brand for sportsperson. SWOT Analysis
1.First anti-perspirent product to be used in sports. 2.Associated with Wimbledon the most prestigious tournament of Tennis 3.Exclusive and comfortable feeling for the customer 4.Iconic brand with long history and rich heritage Strength 5.Brand endorsed by various athletes and sportsman
1. Compared to competitors does not have famous people who have endorsed the brand means lesser popularity 2. Only sports people who play sports like tennis and gold can associate with the brand Weakness 3. Not sold in many shops
1. High demand for its anti-perspirent products but lack of products. 2. Big demand in sports playing countries Opportunity 3. Global expansion and reach
1. Competition from other brands offering sports apparel 2. Most imitated brand in sports fraternity 3. Loss of market share due to advanced technologies used by Threats competitors Competition
1. Nike 2. Adidas Competitors 3. Lacoste
doc_819321947.docx