Description
SWOT ANALYSIS OF FRATELLI CORNELIANI
Fratelli Corneliani
Parent Company
Fratelli Corneliani
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Premium Designer Wear STP
Segment
Premium apparel and clothing
Target Group
Urban men and women frm upper middle class
Positioning
Artisan quality of Italian-made goods SWOT Analysis
1. Established brand image in Europe 2. Trying to meet the requirements of the changing markets 3.Artisan Quality of Italian Made goods making them wanted once the products are used Strength 4. Good product portfolio and unique designer clothes
1.Cornelliani has not been able to establish their online retail well 2.They don’t have presence in a lot of countries hence reducing their Weakness target segment
1.Expansion into segments other than clothes like perfumes , watches etc. 2.Digital retail has gained a large amount of importance Opportunity 3.Global expansion and acquisitions in non European countries
1.Competitors having a much more global presence 2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must 3.Price wars with other brands in similar segments Threats 4. Ease of substitution Competition
1.Miu Miu 2.Maxmara Competitors 3.Camolgori
doc_647083845.docx
SWOT ANALYSIS OF FRATELLI CORNELIANI
Fratelli Corneliani
Parent Company
Fratelli Corneliani
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Premium Designer Wear STP
Segment
Premium apparel and clothing
Target Group
Urban men and women frm upper middle class
Positioning
Artisan quality of Italian-made goods SWOT Analysis
1. Established brand image in Europe 2. Trying to meet the requirements of the changing markets 3.Artisan Quality of Italian Made goods making them wanted once the products are used Strength 4. Good product portfolio and unique designer clothes
1.Cornelliani has not been able to establish their online retail well 2.They don’t have presence in a lot of countries hence reducing their Weakness target segment
1.Expansion into segments other than clothes like perfumes , watches etc. 2.Digital retail has gained a large amount of importance Opportunity 3.Global expansion and acquisitions in non European countries
1.Competitors having a much more global presence 2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must 3.Price wars with other brands in similar segments Threats 4. Ease of substitution Competition
1.Miu Miu 2.Maxmara Competitors 3.Camolgori
doc_647083845.docx