Description
SWOT ANALYSIS OF FRANCE TELECOM
France Telecom
Parent Company
Direction Générale des Télécommunications
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Today Changes with Orange
USP
Service for everyone, everywhere
STP
Fixed line telephone, broadband access, mobile phone telephony Segment and IPTV
Personal (mobile telephony) and home (fixed-line, internet and services to operators) communications services users as well as Enterprise Target Group Users
Positioning
World Class network to guide the users through the digital world
SWOT Analysis
1. Strong Innovative Community with over 180,000 employees 2. European Market Leader telecom player 3. Supply Chain Management Capabilities 4. Extremely high brand value and good advertising 5. Over 190 million customers worldwide 6. Subsidiaries include Orange, Everything Everywhere , France Strength Telecom Marine
1. Concentrated Revenue from France 2. Global penetration of brand awarenessis limited compared to a few brands Weakness 3.Higher Suicide rates amongst employees
1. Growth in Telecommunications Services 2. Demand in E-Health Sector Opportunity 3. Strategic Growth Initiatives
Threats
1. Regulatory Environment 2. Intense Competition
3. Consolidation of Industry
Competition
1. Bouyges Telecom 2. Société Française du Radiotéléphone 3. Vivendi Competitors 4.Free Mobile
doc_890752917.docx
SWOT ANALYSIS OF FRANCE TELECOM
France Telecom
Parent Company
Direction Générale des Télécommunications
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Today Changes with Orange
USP
Service for everyone, everywhere
STP
Fixed line telephone, broadband access, mobile phone telephony Segment and IPTV
Personal (mobile telephony) and home (fixed-line, internet and services to operators) communications services users as well as Enterprise Target Group Users
Positioning
World Class network to guide the users through the digital world
SWOT Analysis
1. Strong Innovative Community with over 180,000 employees 2. European Market Leader telecom player 3. Supply Chain Management Capabilities 4. Extremely high brand value and good advertising 5. Over 190 million customers worldwide 6. Subsidiaries include Orange, Everything Everywhere , France Strength Telecom Marine
1. Concentrated Revenue from France 2. Global penetration of brand awarenessis limited compared to a few brands Weakness 3.Higher Suicide rates amongst employees
1. Growth in Telecommunications Services 2. Demand in E-Health Sector Opportunity 3. Strategic Growth Initiatives
Threats
1. Regulatory Environment 2. Intense Competition
3. Consolidation of Industry
Competition
1. Bouyges Telecom 2. Société Française du Radiotéléphone 3. Vivendi Competitors 4.Free Mobile
doc_890752917.docx