Description
SWOT ANALYSIS OF FOSSIL
Fossil
Parent company
Fossil inc.
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
What vintage are you
Fossil reaches its customers through a diversified range of wellUsp known propriety and licensed brands like Dkny, Burberry, Diesel. STP
Segment
Fashion conscious men and women across the world
Men and Women in young age group from upper-middle and upper Target group class
Positioning
Vintage and luxury brand for apparels and accessories SWOT analysis
1. Fossil constantly modifies its products according to fashion. 2.Fossil has a wide customer reach and an established international presence 3. Fossil maintains a strong relation with its licensors thus helping to reach its wide range of customers. 4.Fossil has internationally recognized licensed and proprietary brands, and has a strong employee base of 10,000+ 5.The in-house creative team of the brand ensures constant changes in fashion trends 6. Excellent global reach and product portfolio which has watches and Strength handbags also
Weakness
1. There is no long-term contract with third party manufacturers
which may lead to price fluctuations. 2. High inventory levels at fossil can cause loss to the company
1. Fossil’s expansion into international markets may bring more revenue to it. 2. It is also extending product categories of existing brands thus widening its customer base. 3.Fossil is able to frequently introduce new accessory product Opportunity categories within their existing proprietary and licensed brands
1. More international players with more brand awareness 3. Constant change in consumer fashion trends and keeping up with international fashion trends is difficult. Threats 4.Highly competitive retail and e-commerce consumer segment Competition
1.Guess Inc. 2.Coach Competitors 3.Swatch
doc_520451261.docx
SWOT ANALYSIS OF FOSSIL
Fossil
Parent company
Fossil inc.
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
What vintage are you
Fossil reaches its customers through a diversified range of wellUsp known propriety and licensed brands like Dkny, Burberry, Diesel. STP
Segment
Fashion conscious men and women across the world
Men and Women in young age group from upper-middle and upper Target group class
Positioning
Vintage and luxury brand for apparels and accessories SWOT analysis
1. Fossil constantly modifies its products according to fashion. 2.Fossil has a wide customer reach and an established international presence 3. Fossil maintains a strong relation with its licensors thus helping to reach its wide range of customers. 4.Fossil has internationally recognized licensed and proprietary brands, and has a strong employee base of 10,000+ 5.The in-house creative team of the brand ensures constant changes in fashion trends 6. Excellent global reach and product portfolio which has watches and Strength handbags also
Weakness
1. There is no long-term contract with third party manufacturers
which may lead to price fluctuations. 2. High inventory levels at fossil can cause loss to the company
1. Fossil’s expansion into international markets may bring more revenue to it. 2. It is also extending product categories of existing brands thus widening its customer base. 3.Fossil is able to frequently introduce new accessory product Opportunity categories within their existing proprietary and licensed brands
1. More international players with more brand awareness 3. Constant change in consumer fashion trends and keeping up with international fashion trends is difficult. Threats 4.Highly competitive retail and e-commerce consumer segment Competition
1.Guess Inc. 2.Coach Competitors 3.Swatch
doc_520451261.docx