Description
SWOT ANALYSIS OF FORTESCUE METAL GROUP
Fortescue Metal Group
Parent Company
Fortescue Metal Group
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
The new force in iron ore
USP
One of the World's leading producers of iron ore
STP
Segment
Iron ore operation, Infrastructure, Expansion
Target Group
Iron & Steel making industries
Positioning
The safest, lowest cost and most profitable iron ore producer
SWOT Analysis
1. A tenement land holding spread across the length and breadth of the resource rich Pilbara region of Western Australia 2. A close proximity to the world’s major growth markets of China and Asia 3. World's largest producers and sea-borne traders of iron ore 4. Export has increased rapidly over the years reaching over 40 Million tonnes 5. Good fund raising ability by issuance of different financial Strength instruments
1. Dropping of plans due to fluctuations & weaknesses in credit market conditions 2. Chinese steel mills have begun cutting production as record stockpiles continue to build, signaling further weakness for iron ore Weakness prices
1. Expansion to increase capacity to 155mtpa will improve exports & market share 2. China’s import of iron ore will climb to 1 billion tonnes Opportunity 3. Newer markets globally through expansion
1. Existing competitors makes the competition stiffer 2. Challenging environmental sensitivities Threats 3. Wet weather impacts production in pilbara
Competition
1. BHP Billiton LTD 2. Rio Tinto Ltd Competitors 3. International Ferro Metals Ltd
doc_193013473.docx
SWOT ANALYSIS OF FORTESCUE METAL GROUP
Fortescue Metal Group
Parent Company
Fortescue Metal Group
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
The new force in iron ore
USP
One of the World's leading producers of iron ore
STP
Segment
Iron ore operation, Infrastructure, Expansion
Target Group
Iron & Steel making industries
Positioning
The safest, lowest cost and most profitable iron ore producer
SWOT Analysis
1. A tenement land holding spread across the length and breadth of the resource rich Pilbara region of Western Australia 2. A close proximity to the world’s major growth markets of China and Asia 3. World's largest producers and sea-borne traders of iron ore 4. Export has increased rapidly over the years reaching over 40 Million tonnes 5. Good fund raising ability by issuance of different financial Strength instruments
1. Dropping of plans due to fluctuations & weaknesses in credit market conditions 2. Chinese steel mills have begun cutting production as record stockpiles continue to build, signaling further weakness for iron ore Weakness prices
1. Expansion to increase capacity to 155mtpa will improve exports & market share 2. China’s import of iron ore will climb to 1 billion tonnes Opportunity 3. Newer markets globally through expansion
1. Existing competitors makes the competition stiffer 2. Challenging environmental sensitivities Threats 3. Wet weather impacts production in pilbara
Competition
1. BHP Billiton LTD 2. Rio Tinto Ltd Competitors 3. International Ferro Metals Ltd
doc_193013473.docx