Description
SWOT ANALYSIS OF FOOD BAZAAR
Food Bazaar
Parent Company
Pantaloon Retail(India) Ltd. , A future Group Venture
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Wholesale Prices
Unseen blend of a typical Indian bazaar and International USP supermarket atmosphere. STP
Segment
Price sensitive households
Target Group
Population across India one and India two segments
Providing our customers with the flavors that they are looking for and in a range that offers them a delightful choice experience, Positioning supplemented by timely delivery and convenience SWOT Analysis
1. Considered India’s Walmart : High brand presence and equity, roped in popular celebrities 2. Extremely strong presence in local Indian markets 3. Business rests upon Variety, quality, affordability and convenience 4. Extremely wide product portfolio, large number of SKUs and attractive promotions and offers Strength 5. Extensive availability of multi brand products
1.Lack of brand presence and awareness outside India 2.A one-size-fit-all strategy across all its stores without considering local, regional, demographic, age, cultural variations etc. that lead to Weakness varied consumer choices
1.Use of technology and financial services to offer more value-add services to its customers 2. Growth through increasing presence in rural markets 3.Developing and promoting private label brands which have higher Opportunity margins
1. Perception of Low prices to be seen as low quality products in Indian consumers mind 2.Increasing presence of local and global competitors in food retail Threats 3.Rising costs of labour, fuel etc. Competition
1.Reliance Retail 2.Mahindra and Mahindra Retail Competitors 3.Aditya Birla More
doc_704777833.docx
SWOT ANALYSIS OF FOOD BAZAAR
Food Bazaar
Parent Company
Pantaloon Retail(India) Ltd. , A future Group Venture
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Wholesale Prices
Unseen blend of a typical Indian bazaar and International USP supermarket atmosphere. STP
Segment
Price sensitive households
Target Group
Population across India one and India two segments
Providing our customers with the flavors that they are looking for and in a range that offers them a delightful choice experience, Positioning supplemented by timely delivery and convenience SWOT Analysis
1. Considered India’s Walmart : High brand presence and equity, roped in popular celebrities 2. Extremely strong presence in local Indian markets 3. Business rests upon Variety, quality, affordability and convenience 4. Extremely wide product portfolio, large number of SKUs and attractive promotions and offers Strength 5. Extensive availability of multi brand products
1.Lack of brand presence and awareness outside India 2.A one-size-fit-all strategy across all its stores without considering local, regional, demographic, age, cultural variations etc. that lead to Weakness varied consumer choices
1.Use of technology and financial services to offer more value-add services to its customers 2. Growth through increasing presence in rural markets 3.Developing and promoting private label brands which have higher Opportunity margins
1. Perception of Low prices to be seen as low quality products in Indian consumers mind 2.Increasing presence of local and global competitors in food retail Threats 3.Rising costs of labour, fuel etc. Competition
1.Reliance Retail 2.Mahindra and Mahindra Retail Competitors 3.Aditya Birla More
doc_704777833.docx