Description
SWOT ANALYSIS OF FLYING MACHINE
Flying Machine
Parent Company
Arvind Mills Pvt Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
I am sexy, Fasten your seat belt
USP
Variety in apparel with an Italian touch STP
Segment
Youngsters who are fashion conscious
Target Group
Urban youth from middle class
Positioning
A brand that connects to the youngsters SWOT Analysis
1. Brand has tied up with Italian designers to get an Italian touch to Indian clothing. 2. Owns over 100 stores in India and is present in five countries abroad. 3. Belongs to the prestigious Arvind mills group which extends their brand image 4. Good advertising and brand building through ad campaigns 5. Good perception of the brand as a high quality yet affordable Strength product
1. Still hasn’t been able to reach out to the growing urban centres in India completely Weakness 2. Global presence is very limited
Opportunity
1.The market for the youth segment is huge
2.Foreign market for expansion
1.Existing competition from international and Indian brands 2.Dependence on the Indian market, where there is a possibility of Threats high brand switching and low loyalty due to many options Competition
1.Lee 2.Pepe jeans 3.Spykar Competitors 4.Levi’s
doc_452803323.docx
SWOT ANALYSIS OF FLYING MACHINE
Flying Machine
Parent Company
Arvind Mills Pvt Ltd
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
I am sexy, Fasten your seat belt
USP
Variety in apparel with an Italian touch STP
Segment
Youngsters who are fashion conscious
Target Group
Urban youth from middle class
Positioning
A brand that connects to the youngsters SWOT Analysis
1. Brand has tied up with Italian designers to get an Italian touch to Indian clothing. 2. Owns over 100 stores in India and is present in five countries abroad. 3. Belongs to the prestigious Arvind mills group which extends their brand image 4. Good advertising and brand building through ad campaigns 5. Good perception of the brand as a high quality yet affordable Strength product
1. Still hasn’t been able to reach out to the growing urban centres in India completely Weakness 2. Global presence is very limited
Opportunity
1.The market for the youth segment is huge
2.Foreign market for expansion
1.Existing competition from international and Indian brands 2.Dependence on the Indian market, where there is a possibility of Threats high brand switching and low loyalty due to many options Competition
1.Lee 2.Pepe jeans 3.Spykar Competitors 4.Levi’s
doc_452803323.docx