Description
SWOT ANALYSIS OF FIA MIAMI
Fia Miami
Parent Company
Fia miami
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Be an original
USP
Edgy appeal and contrast because of her personal touches STP
Segment
Young fashion centric women who uses handbags
Target Group
Urban upper-middle class women
Positioning
Bright colors, textures and intricate patterns handbag SWOT Analysis
1.One of the unique market segment 2.Thoroughly meticulous and detail oriented 3.excellent organizational, analytical and communication skills possessing a sense of urgency to meet deadlines 4.Good Cost negotiating and budget management skills 5. Strong knowledge and practical experience of woven and knit textiles, synthetic and genuine leathers, metal finishes, silhouettes, color ways, trim, garment and accessory construction, specs and fit Strength 6. Product ranges from handbags, belts, jewelry, small leather goods
1. Less established brand as new in the market 2.Launch of website www.fiamiami.com which is very basic, less Weakness information available
3. Global penetration and reach is lesser, weak marketing
1.Can expand their business into clothing, shoes which are complementary products to handbag and hence give customer complete shopping experience 2.Opportunity to extend its product line in different economies like china, Europe 3. More marketing and advertising need to be done in order to make Opportunity awareness
1. Strong competition from already established brands and local market 2. Customers have low brand switching cost hence keeping good relation with present customers is very important 3. Economic slowdown affects consumer spending 4. Continued innovation by other brands with the use of new Threats technologies and high marketing Competition
1. DKNY 2.Kate Spade 3.Armani 4. Fendi 5.Dolce and gabbana Competitors 6.Louis vuitton
doc_221663221.docx
SWOT ANALYSIS OF FIA MIAMI
Fia Miami
Parent Company
Fia miami
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Be an original
USP
Edgy appeal and contrast because of her personal touches STP
Segment
Young fashion centric women who uses handbags
Target Group
Urban upper-middle class women
Positioning
Bright colors, textures and intricate patterns handbag SWOT Analysis
1.One of the unique market segment 2.Thoroughly meticulous and detail oriented 3.excellent organizational, analytical and communication skills possessing a sense of urgency to meet deadlines 4.Good Cost negotiating and budget management skills 5. Strong knowledge and practical experience of woven and knit textiles, synthetic and genuine leathers, metal finishes, silhouettes, color ways, trim, garment and accessory construction, specs and fit Strength 6. Product ranges from handbags, belts, jewelry, small leather goods
1. Less established brand as new in the market 2.Launch of website www.fiamiami.com which is very basic, less Weakness information available
3. Global penetration and reach is lesser, weak marketing
1.Can expand their business into clothing, shoes which are complementary products to handbag and hence give customer complete shopping experience 2.Opportunity to extend its product line in different economies like china, Europe 3. More marketing and advertising need to be done in order to make Opportunity awareness
1. Strong competition from already established brands and local market 2. Customers have low brand switching cost hence keeping good relation with present customers is very important 3. Economic slowdown affects consumer spending 4. Continued innovation by other brands with the use of new Threats technologies and high marketing Competition
1. DKNY 2.Kate Spade 3.Armani 4. Fendi 5.Dolce and gabbana Competitors 6.Louis vuitton
doc_221663221.docx