Description
SWOT ANALYSIS OF FERRERO
Ferrero
Parent Company
Ferrero
Category
Chocolates
Sector
Food and Beverages
Tagline/ Slogan
Making Quality Confection A Part Of Every Day Life
USP
A global confectionery brand known for its premium chocolates STP
Segment
Anyone who likes chocolates and other confectionery products
Target Group
All age groups, especially children and middle aged people
Positioning
As a tasty and premium confectionery brand
SWOT Analysis
1. Strong Brand name worldwide 2. High Customer loyalty 3. Attractive packaging and quality products 4. Popular subsidiary brands Ferrero Rocher, Mon Cheri, ConfetteriaRaffaello, Nutella, Kinder chocolate, Tic tac, etc. 5. An employee strength of 22,000 6. Globally available 7.C.S.R. in the areas of renewable energy, water conservation, environment protection Strength 8.Ferrero chocolates are ideal for gifting
9.Innovation and R&D
1. Strong competition means limited market share Weakness 2. Many chocolate brands in the market means high brand swithcing
1.Introducing new varieties and flavors of chocolates 2.Rise in purchasing power of people in developing countries Opportunity 3.Advertising on different platforms
1.Fear of cheaper imitations 2.Health consciousness amongst people Threats 3.Unstable global economic condition Competition
1.Hersheys 2.Kraft Foods 3.Mars Incorporated Competitors 4.Nestle
doc_752035739.docx
SWOT ANALYSIS OF FERRERO
Ferrero
Parent Company
Ferrero
Category
Chocolates
Sector
Food and Beverages
Tagline/ Slogan
Making Quality Confection A Part Of Every Day Life
USP
A global confectionery brand known for its premium chocolates STP
Segment
Anyone who likes chocolates and other confectionery products
Target Group
All age groups, especially children and middle aged people
Positioning
As a tasty and premium confectionery brand
SWOT Analysis
1. Strong Brand name worldwide 2. High Customer loyalty 3. Attractive packaging and quality products 4. Popular subsidiary brands Ferrero Rocher, Mon Cheri, ConfetteriaRaffaello, Nutella, Kinder chocolate, Tic tac, etc. 5. An employee strength of 22,000 6. Globally available 7.C.S.R. in the areas of renewable energy, water conservation, environment protection Strength 8.Ferrero chocolates are ideal for gifting
9.Innovation and R&D
1. Strong competition means limited market share Weakness 2. Many chocolate brands in the market means high brand swithcing
1.Introducing new varieties and flavors of chocolates 2.Rise in purchasing power of people in developing countries Opportunity 3.Advertising on different platforms
1.Fear of cheaper imitations 2.Health consciousness amongst people Threats 3.Unstable global economic condition Competition
1.Hersheys 2.Kraft Foods 3.Mars Incorporated Competitors 4.Nestle
doc_752035739.docx