Description
SWOT ANALYSIS OF FASTRACK
Fastrack
Parent Company
Titan Industries Limited (Tata Group)
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Move on
USP
Youth Appeal STP
Segment
Trendy and colourful lifestyle accessories
Target Group
Mid Premium Urban youth
Positioning
Youth brand for stylish youth owning multiple watches SWOT Analysis
1. Good Distribution Network – over 100 Fast track stores across 50 towns with Titan Service Centres across India 2. High youth connect – Positioning as a youth stylish brand 3. Fast changing designs to keep up with latest trends 4. One of the most trusted brands in India 5. Excellent advertising and brand visibility connecting with the youth Strength 6. Has a diverse portfolio of watches, sunglasses, bags, wallets etc
1. Products have a short life due to changing trends – Adds to the cost of production Weakness 2. Limited global reach despite being a popular brand
1. Fast growing youth segment presents growth opportunities (Titan showed Opportunity 2. Global penetration would help brand grow and target youth worldwide
3.Tie-up with fashion houses and special schemes for youth
1. Youth segment is price sensitive 2. Entry of foreign players has led to tough competition Threats 3. With lots of options available, brand switching is quite high Competition
1. Swatch 2.Casio Competitors 3. Timex
doc_890529987.docx
SWOT ANALYSIS OF FASTRACK
Fastrack
Parent Company
Titan Industries Limited (Tata Group)
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Move on
USP
Youth Appeal STP
Segment
Trendy and colourful lifestyle accessories
Target Group
Mid Premium Urban youth
Positioning
Youth brand for stylish youth owning multiple watches SWOT Analysis
1. Good Distribution Network – over 100 Fast track stores across 50 towns with Titan Service Centres across India 2. High youth connect – Positioning as a youth stylish brand 3. Fast changing designs to keep up with latest trends 4. One of the most trusted brands in India 5. Excellent advertising and brand visibility connecting with the youth Strength 6. Has a diverse portfolio of watches, sunglasses, bags, wallets etc
1. Products have a short life due to changing trends – Adds to the cost of production Weakness 2. Limited global reach despite being a popular brand
1. Fast growing youth segment presents growth opportunities (Titan showed Opportunity 2. Global penetration would help brand grow and target youth worldwide
3.Tie-up with fashion houses and special schemes for youth
1. Youth segment is price sensitive 2. Entry of foreign players has led to tough competition Threats 3. With lots of options available, brand switching is quite high Competition
1. Swatch 2.Casio Competitors 3. Timex
doc_890529987.docx