Description
SWOT ANALYSIS OF FAST RETAILING
Fast Retailing
Parent Company
Fast Retailing Co Ltd
Category
Apparel and Footwear
Sector
Lifestyle and retail
Tagline/ Slogan
Made For All
USP
One of the biggest Japanese retail stores STP
Segment
Mid value in Japan; Premium World Over
Target Group
Men and women from all age groups
Positioning
Joy of wearing Great Clothing SWOT Analysis
1. Global Selling Power and branding 2. Large Production Volumes 3. Strong Product Development System 4. Unique Future dresses- Functionality+Universality Strength 5. Has over 850 stores in Japan and approx 250 globally
1.Japanese company not known for Apparels globally 2.Has to invest huge money in order to protect its brand image and Weakness overcome popular American and European brands
1. Growing Casual Wear Market 2.Creating Competitive Market with the help of its futuristic vision Opportunity 3.More global penetration in th emerging economies
Threats
1. Extremely Competitive Segment 2. Product Substitution is easily available
3. Fake imitation products affects branding Competition
1.Zara 2.Old Navy Competitors 3.Gap
doc_855415139.docx
SWOT ANALYSIS OF FAST RETAILING
Fast Retailing
Parent Company
Fast Retailing Co Ltd
Category
Apparel and Footwear
Sector
Lifestyle and retail
Tagline/ Slogan
Made For All
USP
One of the biggest Japanese retail stores STP
Segment
Mid value in Japan; Premium World Over
Target Group
Men and women from all age groups
Positioning
Joy of wearing Great Clothing SWOT Analysis
1. Global Selling Power and branding 2. Large Production Volumes 3. Strong Product Development System 4. Unique Future dresses- Functionality+Universality Strength 5. Has over 850 stores in Japan and approx 250 globally
1.Japanese company not known for Apparels globally 2.Has to invest huge money in order to protect its brand image and Weakness overcome popular American and European brands
1. Growing Casual Wear Market 2.Creating Competitive Market with the help of its futuristic vision Opportunity 3.More global penetration in th emerging economies
Threats
1. Extremely Competitive Segment 2. Product Substitution is easily available
3. Fake imitation products affects branding Competition
1.Zara 2.Old Navy Competitors 3.Gap
doc_855415139.docx