Description
SWOT ANALYSIS OF FALABELLA
Falabella
Parent Company
The Falabella company
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Chilean department store retailer STP
Segment
Retail stores of consumer durable goods
Target Group
Middle and upper middle class individuals
Positioning
Best value and affordable quality products SWOT Analysis
1. Affordable high quality product range for customers 2. Sell a wide variety of merchandise including apparel, home furnishings, electronics and sporting goods 3. Falabella also operates supermarkets under the Tottus and San Francisco brands in Chile and Peru Strength 4. Multi-channel retailer selling by web, phone, catalog, and television
1.Less number of locations having these stores 2. Limited global presence of the brand Weakness 3. Debt to equity ratio is high is a concern
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies Opportunity 3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1. Inventory carrying cost is high 2. Huge competition from China and Taiwan Threats 3. Changing customer choices and unfavorable policies Competition
1. Nordstrom 2. Isetan Mitsukoshi Holdings Competitors 3. Dillard's
doc_256729806.docx
SWOT ANALYSIS OF FALABELLA
Falabella
Parent Company
The Falabella company
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Chilean department store retailer STP
Segment
Retail stores of consumer durable goods
Target Group
Middle and upper middle class individuals
Positioning
Best value and affordable quality products SWOT Analysis
1. Affordable high quality product range for customers 2. Sell a wide variety of merchandise including apparel, home furnishings, electronics and sporting goods 3. Falabella also operates supermarkets under the Tottus and San Francisco brands in Chile and Peru Strength 4. Multi-channel retailer selling by web, phone, catalog, and television
1.Less number of locations having these stores 2. Limited global presence of the brand Weakness 3. Debt to equity ratio is high is a concern
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies Opportunity 3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1. Inventory carrying cost is high 2. Huge competition from China and Taiwan Threats 3. Changing customer choices and unfavorable policies Competition
1. Nordstrom 2. Isetan Mitsukoshi Holdings Competitors 3. Dillard's
doc_256729806.docx