Description
SWOT ANALYSIS OF EXCEL ENTERTAINMENT
Excel Entertainment
Parent Company
Excel Entertainment
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
Involved in distribution and production for many international film USP houses.
STP
Segment
Audience watching Cinemas
Target Group
Contemporary cinemas
Positioning
Pushing the boundaries of reel entertainment in all genres.
SWOT Analysis
1. Have top of the line technicians in international film making 2. Have several entries to international films festivals 3. Worked with the biggest names in Bollywood 4. Have a strong talent management and creative team 5. Association with popular filmstars in good movies enhances brand Strength reputation
1. Low presence in regional cinemas 2.Limited number of directors associated with production house Weakness 3. Rising Infrastructure and talent costs hitting the bottom line.
1. Changing tastes of movies can be used to tap the regional market 2.Making off beat film for critical and business success. Opportunity 3. Entry into animated and 3D movies to generate more customers
1. New International studies setting up their base in India 2. Excel entertainment does not enjoy any brand equity Threats 3. Too much dependence on few lead actors.
Competition
1.YashRaj Films 2.UTV Spotboy Competitors 3. Red chillies
doc_245104079.docx
SWOT ANALYSIS OF EXCEL ENTERTAINMENT
Excel Entertainment
Parent Company
Excel Entertainment
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
Involved in distribution and production for many international film USP houses.
STP
Segment
Audience watching Cinemas
Target Group
Contemporary cinemas
Positioning
Pushing the boundaries of reel entertainment in all genres.
SWOT Analysis
1. Have top of the line technicians in international film making 2. Have several entries to international films festivals 3. Worked with the biggest names in Bollywood 4. Have a strong talent management and creative team 5. Association with popular filmstars in good movies enhances brand Strength reputation
1. Low presence in regional cinemas 2.Limited number of directors associated with production house Weakness 3. Rising Infrastructure and talent costs hitting the bottom line.
1. Changing tastes of movies can be used to tap the regional market 2.Making off beat film for critical and business success. Opportunity 3. Entry into animated and 3D movies to generate more customers
1. New International studies setting up their base in India 2. Excel entertainment does not enjoy any brand equity Threats 3. Too much dependence on few lead actors.
Competition
1.YashRaj Films 2.UTV Spotboy Competitors 3. Red chillies
doc_245104079.docx