Description
SWOT ANALYSIS OF EVERLAND PARK
Everland Parent Company Category Sector Tagline/ Slogan USP Everland Samsung, Samsung Group Amusement Park/Theme Park Tourism and Hospitality Happiness Energy Korea’s largest theme park STP Segment Target Group Local Population of South Korea Families and youth staying in the surrounding areas Providers of comfortable and pleasurable holidays 365 days a year SWOT Analysis 1. It is South Korea’s largest theme park and enjoys a very strong attendance 2. It is the pioneer in Korea in the concept of amusement parks/theme parks and has won several awards for their different services. 3. It has a very strong parent company; the brand is very strong financially 4. It has a wide range of attractions and shows that would appeal to all age groups 1. It doesn’t have a very strong brand presence outside South Korea. 2. South Korea is not traditionally a very popular global tourist destination; this adversely affects the number of international visitors.
Positioning
Strength
Weakness
Opportunity
1. It can take advantage of its association with a strong brand like Samsung. 2. Theme Parks is a growing industry and Asia is considered to be an attractive market. 3.Through effective marketing campaigns, it can try to attract international tourists. 1. Intense rivalry from local competitors. 2. In the absence of constant innovation, Everland would lose its appeal. 3.The demographics of South Korea are not favourable; South Korea has a rapidly ageing population. Competition 1. Seoul Land, South Korea 2. Seoul Grand Park, South Korea 3.Lotte World, South Korea
Threats
Competitors
doc_205142690.docx
SWOT ANALYSIS OF EVERLAND PARK
Everland Parent Company Category Sector Tagline/ Slogan USP Everland Samsung, Samsung Group Amusement Park/Theme Park Tourism and Hospitality Happiness Energy Korea’s largest theme park STP Segment Target Group Local Population of South Korea Families and youth staying in the surrounding areas Providers of comfortable and pleasurable holidays 365 days a year SWOT Analysis 1. It is South Korea’s largest theme park and enjoys a very strong attendance 2. It is the pioneer in Korea in the concept of amusement parks/theme parks and has won several awards for their different services. 3. It has a very strong parent company; the brand is very strong financially 4. It has a wide range of attractions and shows that would appeal to all age groups 1. It doesn’t have a very strong brand presence outside South Korea. 2. South Korea is not traditionally a very popular global tourist destination; this adversely affects the number of international visitors.
Positioning
Strength
Weakness
Opportunity
1. It can take advantage of its association with a strong brand like Samsung. 2. Theme Parks is a growing industry and Asia is considered to be an attractive market. 3.Through effective marketing campaigns, it can try to attract international tourists. 1. Intense rivalry from local competitors. 2. In the absence of constant innovation, Everland would lose its appeal. 3.The demographics of South Korea are not favourable; South Korea has a rapidly ageing population. Competition 1. Seoul Land, South Korea 2. Seoul Grand Park, South Korea 3.Lotte World, South Korea
Threats
Competitors
doc_205142690.docx