Description
SWOT ANALYSIS OF EURO MULTIVISION
Euro Multivision
Parent Company
Euro Multivision Ltd.(Euro Group)
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
The Engineer’s Choice
USP
Long lasting and durable products
STP
Segment
CDR/DVDR and Photovoltaic cell users
Target Group
Entertainment, Education, Health Care, and Retail
Positioning
100% Secure Data Storage
SWOT Analysis
1. Experienced Management 2. Strong Brand Visibility 3. Cordial Relationship between management and labour 4. Strong Dealer Network 5. They are ranked second among all the Optical storage media devices manufacturers in the country 6. Optimum utilization of manufacturing facilities 7. Fully Automated Plant and captive power plant 8. EML has tied up for the supply of machinery for the proposed manufacturing unit Strength 9. Early mover advantage in photovoltaic business
1. The brand has limited global presence Weakness 2. Company is new to photovoltaic industry, so it could face challenges
1. Increasing domestic demand for optical storage media 2. Antidumping Duty on CD-Rs Opportunity 3. For photovoltaic business Growth of the Industry gives good
opportunity 4. For photovoltaic business encouragement by the Government
1. For CD/DVD business rise in polycarbonate prices is a key risk 2. Slow down in the global optical media market 3. Faster-aster-than-expected penetration of high speed broad-band 4. A change in policies at the government level, cutting/taking away capital expenditure subsidies on Investments in Photovoltaic’s is Threats another key risk
Competition
1. Moser Baer 2. Zenith Computers 3. TVS Electronics Ltd. Competitors 4. Compuage Infocom
doc_755491200.docx
SWOT ANALYSIS OF EURO MULTIVISION
Euro Multivision
Parent Company
Euro Multivision Ltd.(Euro Group)
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
The Engineer’s Choice
USP
Long lasting and durable products
STP
Segment
CDR/DVDR and Photovoltaic cell users
Target Group
Entertainment, Education, Health Care, and Retail
Positioning
100% Secure Data Storage
SWOT Analysis
1. Experienced Management 2. Strong Brand Visibility 3. Cordial Relationship between management and labour 4. Strong Dealer Network 5. They are ranked second among all the Optical storage media devices manufacturers in the country 6. Optimum utilization of manufacturing facilities 7. Fully Automated Plant and captive power plant 8. EML has tied up for the supply of machinery for the proposed manufacturing unit Strength 9. Early mover advantage in photovoltaic business
1. The brand has limited global presence Weakness 2. Company is new to photovoltaic industry, so it could face challenges
1. Increasing domestic demand for optical storage media 2. Antidumping Duty on CD-Rs Opportunity 3. For photovoltaic business Growth of the Industry gives good
opportunity 4. For photovoltaic business encouragement by the Government
1. For CD/DVD business rise in polycarbonate prices is a key risk 2. Slow down in the global optical media market 3. Faster-aster-than-expected penetration of high speed broad-band 4. A change in policies at the government level, cutting/taking away capital expenditure subsidies on Investments in Photovoltaic’s is Threats another key risk
Competition
1. Moser Baer 2. Zenith Computers 3. TVS Electronics Ltd. Competitors 4. Compuage Infocom
doc_755491200.docx