Description
SWOT ANALYSIS OF EURO FASHION INNERS
Euro Fashion Inners
Parent Company
Rupa and Co ltd
Category
Apparel Innerwear
Sector
Lifestyle and retail
Tagline/ Slogan
Prepare to get assaulted
Cutting-edge design, innovative fabrics, and exceptional fit and USP quality STP
Segment
Upper class Men
Target Group
Youth adults who are fashionable
Positioning
Luxury, fashionable and comfortable underwear SWOT Analysis
1. Leading brands of men innerwear with international style 2. Products are designed on imported machinery which gives best fit 3. Strong team of staff which gives better products and services to the customers 4. Online presence on Facebook, Justdial which makes easy availability to customers 5. The brand continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear Strength 6. Less presence in departmental stores
1. The parent brand Rupa is very established brand which takes the Weakness credit of Euro
2. Dependent on the Indian market and doesn’t have much international penetration
1. Indian innerwear market expected to grow yearly hence big opportunity to expand with innovation Opportunity 2. Global expansion for the brand
1. Leading established brands 2. Fake imitations from emerging new coming brands Threats 3. Changing consumer perception with economic fluctuations Competition
1.VIP 2.Amul macho 3.Rupa Competitors 4. Jockey
doc_627004319.docx
SWOT ANALYSIS OF EURO FASHION INNERS
Euro Fashion Inners
Parent Company
Rupa and Co ltd
Category
Apparel Innerwear
Sector
Lifestyle and retail
Tagline/ Slogan
Prepare to get assaulted
Cutting-edge design, innovative fabrics, and exceptional fit and USP quality STP
Segment
Upper class Men
Target Group
Youth adults who are fashionable
Positioning
Luxury, fashionable and comfortable underwear SWOT Analysis
1. Leading brands of men innerwear with international style 2. Products are designed on imported machinery which gives best fit 3. Strong team of staff which gives better products and services to the customers 4. Online presence on Facebook, Justdial which makes easy availability to customers 5. The brand continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear Strength 6. Less presence in departmental stores
1. The parent brand Rupa is very established brand which takes the Weakness credit of Euro
2. Dependent on the Indian market and doesn’t have much international penetration
1. Indian innerwear market expected to grow yearly hence big opportunity to expand with innovation Opportunity 2. Global expansion for the brand
1. Leading established brands 2. Fake imitations from emerging new coming brands Threats 3. Changing consumer perception with economic fluctuations Competition
1.VIP 2.Amul macho 3.Rupa Competitors 4. Jockey
doc_627004319.docx