Description
SWOT ANALYSIS OF ETOYS
Etoys
Parent Company
Toys R Us
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Childhood dreams delivered
USP
Retail website that sells toys via internet
STP
Toys and accessories for children and kids, parents who prefer online Segment shopping
Children (0-16 years) categorized by their age, tech savvy kids who Target Group want particular toys (brand and theme)
Positioning
Retail website to provide toys for all children age groups
SWOT Analysis
1. Trusted by customers, good brand image 2. eMarketers quoted, “Put simply, eToys is the benchmark against which all other toy websites are measured” 3. Provided great discounts to customers 4. User friendly website format which differentiated among age groups and brands 5. Offers free two day shipping Strength 6. Strong backing by powerful parent company
1.Faced bankruptcy and changed ownership multiple times Weakness 2.Involved in high profile dispute with Swiss art site etoy
1.Established trust for itself, can capitalize on that to expand its business Opportunity 2.Can also sell vintage toys which has a growing market
1.Toy website market is becoming intensely competitive Threats 2.Sells only very limited and commonly known brands
Competition
1.YoYo 2.KBtoys Competitors 3.Manhattantoy
doc_291442484.docx
SWOT ANALYSIS OF ETOYS
Etoys
Parent Company
Toys R Us
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Childhood dreams delivered
USP
Retail website that sells toys via internet
STP
Toys and accessories for children and kids, parents who prefer online Segment shopping
Children (0-16 years) categorized by their age, tech savvy kids who Target Group want particular toys (brand and theme)
Positioning
Retail website to provide toys for all children age groups
SWOT Analysis
1. Trusted by customers, good brand image 2. eMarketers quoted, “Put simply, eToys is the benchmark against which all other toy websites are measured” 3. Provided great discounts to customers 4. User friendly website format which differentiated among age groups and brands 5. Offers free two day shipping Strength 6. Strong backing by powerful parent company
1.Faced bankruptcy and changed ownership multiple times Weakness 2.Involved in high profile dispute with Swiss art site etoy
1.Established trust for itself, can capitalize on that to expand its business Opportunity 2.Can also sell vintage toys which has a growing market
1.Toy website market is becoming intensely competitive Threats 2.Sells only very limited and commonly known brands
Competition
1.YoYo 2.KBtoys Competitors 3.Manhattantoy
doc_291442484.docx