Description
SWOT ANALYSIS OF ETISALAT
Etisalat
Parent Company
Emirates Telecommunications Corporation
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Now you're talking
USP
Reputation for launching the right service to the right audience at the right market at the right time
STP
Segment
Everyone wanting to use a cell phone
Target Group
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.
Positioning
One-stop shop for mobile and fixed-line voice and data services
SWOT Analysis
Strength
1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services 2.Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming 3.Strong brand presence and high marketing
Weakness
1.Controlling operations in various countries may lead to focus away from quality of service 2.Managing global operation
Opportunity
1.Enchancing customer services 2.Increased bucket offering to customers
Threats
1.Brand clutter may lead to major customer churn rate 2.Entry of new players
Competition
Competitors
1.Vodafone 2.Three Mobile
3.Telenor 4.AT&T
doc_232919925.docx
SWOT ANALYSIS OF ETISALAT
Etisalat
Parent Company
Emirates Telecommunications Corporation
Category
Mobile service provider
Sector
Telecommunication
Tagline/ Slogans
Now you're talking
USP
Reputation for launching the right service to the right audience at the right market at the right time
STP
Segment
Everyone wanting to use a cell phone
Target Group
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.
Positioning
One-stop shop for mobile and fixed-line voice and data services
SWOT Analysis
Strength
1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services 2.Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming 3.Strong brand presence and high marketing
Weakness
1.Controlling operations in various countries may lead to focus away from quality of service 2.Managing global operation
Opportunity
1.Enchancing customer services 2.Increased bucket offering to customers
Threats
1.Brand clutter may lead to major customer churn rate 2.Entry of new players
Competition
Competitors
1.Vodafone 2.Three Mobile
3.Telenor 4.AT&T
doc_232919925.docx