Description
SWOT ANALYSIS OF ETC NETWORK LIMITED
ETC Network Limited
Parent Company
Zee Networks
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Aakhir Dil Hai Hindustaani
USP
Provide best contents to its viewers
STP
Segment
Films, TV Serials and music/video spectators
High and medium section of TV viewer, producer, distributor and entire Target Group Bollywood society
Positioning
Claimed to be India’s number 1 music channel
SWOT Analysis
1.Engaged in the business of producing television software and broadcaster for two free to air satellite television channels: etc-music and etc-punjabi 2. Company is also a diversified education company, which delivers learning solutions and training to various segments of society through its multiple products 3. Listed in Bombay stock exchange 4. Leading music channel in India and pioneer in entertainment channel 5. Company develops various websites, portals and mail servers of customers 6. Effective internal control, to provide efficient operations and security of assets 7. ETC is second broadcasting network o breakeven in its first year of Strength operation
1.Debt/Equity ratio is increasingwhich is a concern 2. Brand recognition is low and also a small market share Weakness 3. Not diversified enough
1.Adopt latest trends and technology 2. Strengthen its bond with Bollywood, covering news, views, features and programming on different Bollywood happenings 3. Extend operation into media industry by entering genre of television which offers high growth potential 4. Tapping the promotional budgets of various pharmaceutical companies who do not have any promotional platform Opportunity 5. Best service provider in entertainment industry
1. Government regulatory risks and tax increases 2. Threat of new entrants and substitute products 3. Shifting consumer preference and evolving technology Threats 4. Political situation
Competition
1.Balaji telefilms Ltd. 2. Baba Arts Limited Competitors 3. Aastha broadcasting Network Ltd.
doc_727664155.docx
SWOT ANALYSIS OF ETC NETWORK LIMITED
ETC Network Limited
Parent Company
Zee Networks
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Aakhir Dil Hai Hindustaani
USP
Provide best contents to its viewers
STP
Segment
Films, TV Serials and music/video spectators
High and medium section of TV viewer, producer, distributor and entire Target Group Bollywood society
Positioning
Claimed to be India’s number 1 music channel
SWOT Analysis
1.Engaged in the business of producing television software and broadcaster for two free to air satellite television channels: etc-music and etc-punjabi 2. Company is also a diversified education company, which delivers learning solutions and training to various segments of society through its multiple products 3. Listed in Bombay stock exchange 4. Leading music channel in India and pioneer in entertainment channel 5. Company develops various websites, portals and mail servers of customers 6. Effective internal control, to provide efficient operations and security of assets 7. ETC is second broadcasting network o breakeven in its first year of Strength operation
1.Debt/Equity ratio is increasingwhich is a concern 2. Brand recognition is low and also a small market share Weakness 3. Not diversified enough
1.Adopt latest trends and technology 2. Strengthen its bond with Bollywood, covering news, views, features and programming on different Bollywood happenings 3. Extend operation into media industry by entering genre of television which offers high growth potential 4. Tapping the promotional budgets of various pharmaceutical companies who do not have any promotional platform Opportunity 5. Best service provider in entertainment industry
1. Government regulatory risks and tax increases 2. Threat of new entrants and substitute products 3. Shifting consumer preference and evolving technology Threats 4. Political situation
Competition
1.Balaji telefilms Ltd. 2. Baba Arts Limited Competitors 3. Aastha broadcasting Network Ltd.
doc_727664155.docx