Description
SWOT ANALYSIS OF ET VOUS
ET Vous
Parent Company
Matalan
Category
Apparel, Home-ware and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Makes Fashion sense
Structured dresses and smart formal trousers make up key pieces of USP the Et Vous collection, exclusive to Matalan STP
Segment
Family and people looking for everything under one roof.
Target Group
Families looking for the latest styles and fashionall in one shop.
Positioning
Latest styles and fashion at best price SWOT Analysis
1.Properly arranged stores and products. With designated areas of men, women, and children. 2. Broad range of products and designs. 3. Wide range in terms of design, and quality. Unique products for each generation. Strength 4. Good value for money products
1. Sometimes products lack originality in style trends which is important for a customer. That is company does not follow the standard style trends 2. Some range or products are expensive for people to buy 3. Limited global reach and branding as advertising is lesser Weakness compared to leading apparel brands
1. To display products in a more contemporary environment for all range of products. 2. To keep increasing in terms of fashion while retaining its appeal to family target audience Opportunity 3. Increase global reach through tie-ups and marketing
1. Local market may offer similar product with less price by compromising on quality 2. Out-of-town format means there are fewer passers-by and therefore less potential for using small accessories items to drive Threats footfall or to encourage impulse purchases Competition
1. Marks & Spencer 2. FCUK 3. Nicole Miller 4. Primark Competitors 5. Peacock
doc_514345303.docx
SWOT ANALYSIS OF ET VOUS
ET Vous
Parent Company
Matalan
Category
Apparel, Home-ware and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Makes Fashion sense
Structured dresses and smart formal trousers make up key pieces of USP the Et Vous collection, exclusive to Matalan STP
Segment
Family and people looking for everything under one roof.
Target Group
Families looking for the latest styles and fashionall in one shop.
Positioning
Latest styles and fashion at best price SWOT Analysis
1.Properly arranged stores and products. With designated areas of men, women, and children. 2. Broad range of products and designs. 3. Wide range in terms of design, and quality. Unique products for each generation. Strength 4. Good value for money products
1. Sometimes products lack originality in style trends which is important for a customer. That is company does not follow the standard style trends 2. Some range or products are expensive for people to buy 3. Limited global reach and branding as advertising is lesser Weakness compared to leading apparel brands
1. To display products in a more contemporary environment for all range of products. 2. To keep increasing in terms of fashion while retaining its appeal to family target audience Opportunity 3. Increase global reach through tie-ups and marketing
1. Local market may offer similar product with less price by compromising on quality 2. Out-of-town format means there are fewer passers-by and therefore less potential for using small accessories items to drive Threats footfall or to encourage impulse purchases Competition
1. Marks & Spencer 2. FCUK 3. Nicole Miller 4. Primark Competitors 5. Peacock
doc_514345303.docx