Description
SWOT ANALYSIS OF ESPRIT
Esprit
Parent Company
Esprit Holdings
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The World is our Culture
USP
Premium Lifestyle Brand STP
Segment
People who look for a blend of style and comfort
Target Group
Urban middle and upper-middle class
Positioning
Bringing Newness and Style to Life SWOT Analysis
1.Strong Brand Positioning and Awareness in over 40 countries 2.Balanced contribution of retail and wholesale 3.Clever portfolio setup – kids, casual, men 4. Has more than 800 stores and available through 15,000 apparel stores globally Strength 5. Has an employee strength of over 15000 worldwide
1. Limited presence in Eastern Europe 2. Intense competition gives customers options of frequent brand Weakness switching
1.To tap the growing earning population in the emerging countries 2.Growing casual wear market Opportunity 3.Low manufacturing and production costs in various international
markets
1.Intense Competition from leading brands 2.Product Substitution with local brands Threats 3. Threat of fake/cheap imitations in the market Competition
1. Levi’s 2.Provogue Competitors 3.Wrangler
doc_541811930.docx
SWOT ANALYSIS OF ESPRIT
Esprit
Parent Company
Esprit Holdings
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The World is our Culture
USP
Premium Lifestyle Brand STP
Segment
People who look for a blend of style and comfort
Target Group
Urban middle and upper-middle class
Positioning
Bringing Newness and Style to Life SWOT Analysis
1.Strong Brand Positioning and Awareness in over 40 countries 2.Balanced contribution of retail and wholesale 3.Clever portfolio setup – kids, casual, men 4. Has more than 800 stores and available through 15,000 apparel stores globally Strength 5. Has an employee strength of over 15000 worldwide
1. Limited presence in Eastern Europe 2. Intense competition gives customers options of frequent brand Weakness switching
1.To tap the growing earning population in the emerging countries 2.Growing casual wear market Opportunity 3.Low manufacturing and production costs in various international
markets
1.Intense Competition from leading brands 2.Product Substitution with local brands Threats 3. Threat of fake/cheap imitations in the market Competition
1. Levi’s 2.Provogue Competitors 3.Wrangler
doc_541811930.docx