Description
SWOT ANALYSIS OF ESPN
ESPN
Parent Company
ESPN and Star TV
Category
Sports TV Channels
Sector
Media and Entertainment
Tagline/ Slogan
The world wide leader in sports
USP
Right for English Premier League and major cricket tournaments in Asia
STP
Segment
Male sports enthusiasts
Target Group
18-30 male middle and upper class
Positioning
The best in sports entertainment
SWOT Analysis
1. Popular brand name 2.Showcases big sports events 3.Quality Content Strength 4.ESPN Sports Center News is a big names in itself
1.Price of individually viewing channel is high 2.People watch ESPN only when there is some live event Weakness 3. Issues with local cable operators
1.Tieups with more sports events Opportunity 2. Local Language content for domestic markets
1.Threat from different sports channels 2. Threat from growing interest in smaller duration games like IPL, EPL Threats etc which finish early so fewer views.
Competition
1.Star Sports 2.Ten Sports Competitors 3.Sky Sports
doc_824997491.docx
SWOT ANALYSIS OF ESPN
ESPN
Parent Company
ESPN and Star TV
Category
Sports TV Channels
Sector
Media and Entertainment
Tagline/ Slogan
The world wide leader in sports
USP
Right for English Premier League and major cricket tournaments in Asia
STP
Segment
Male sports enthusiasts
Target Group
18-30 male middle and upper class
Positioning
The best in sports entertainment
SWOT Analysis
1. Popular brand name 2.Showcases big sports events 3.Quality Content Strength 4.ESPN Sports Center News is a big names in itself
1.Price of individually viewing channel is high 2.People watch ESPN only when there is some live event Weakness 3. Issues with local cable operators
1.Tieups with more sports events Opportunity 2. Local Language content for domestic markets
1.Threat from different sports channels 2. Threat from growing interest in smaller duration games like IPL, EPL Threats etc which finish early so fewer views.
Competition
1.Star Sports 2.Ten Sports Competitors 3.Sky Sports
doc_824997491.docx