Description
SWOT ANALYSIS OF EQUAL SWEETNER
Equal Sweetner
Parent Company
Merisant Company
Category
Personal Care Brands- Health
Sector
Food and Beverages
Tagline/ Slogan
Free of sugar, great taste; In taste we trust
USP
Sugar substitute STP
Segment
Calorie conscious and diabetics patient
Target Group
Urban households looking to control sugar intake
Positioning
World's leading low-calorie tabletop sweeteners SWOT Analysis
1.High Market growth and popularity 2.High Quality product 3.With the company global distribution, it is available in over 100 countries 4.Company's reputation and brand image helps in promoting 5. Good advertising and marketing Strength 6. Available in various sachets, packages etc
1. Tough competition from other popular brands Weakness 2. Opportunity loss at stores as people often go for brand switching
1.Untapped geographical regions 2.Increasing health consciousness Opportunity 3. Tie-ups with hotels. restaurants, health-care saloons etc
1.Better distribution network of existing competitors Threats 2.New entrants in the same segment Competition
1.Sugarfree 2.Splenda Competitors 3.Shugr
doc_293760350.docx
SWOT ANALYSIS OF EQUAL SWEETNER
Equal Sweetner
Parent Company
Merisant Company
Category
Personal Care Brands- Health
Sector
Food and Beverages
Tagline/ Slogan
Free of sugar, great taste; In taste we trust
USP
Sugar substitute STP
Segment
Calorie conscious and diabetics patient
Target Group
Urban households looking to control sugar intake
Positioning
World's leading low-calorie tabletop sweeteners SWOT Analysis
1.High Market growth and popularity 2.High Quality product 3.With the company global distribution, it is available in over 100 countries 4.Company's reputation and brand image helps in promoting 5. Good advertising and marketing Strength 6. Available in various sachets, packages etc
1. Tough competition from other popular brands Weakness 2. Opportunity loss at stores as people often go for brand switching
1.Untapped geographical regions 2.Increasing health consciousness Opportunity 3. Tie-ups with hotels. restaurants, health-care saloons etc
1.Better distribution network of existing competitors Threats 2.New entrants in the same segment Competition
1.Sugarfree 2.Splenda Competitors 3.Shugr
doc_293760350.docx