Description
SWOT ANALYSIS OF ENZO JEWELLERY
Enzo Jewellery
Parent Company
LJ International
Category
Jeweler and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
All about Love
USP
Customers first preference for colored stones purchase STP
Woman and Man who are more fashion conscious and who is high Segment income holder
Target Group
Premium class urban women
Positioning
Quality speaks, brand reorganization ,fresh ,bold unique designs SWOT Analysis
1. It’s the largest foreign retail jeweler brand in retail, which has nearly 350 stores 2. Most trusted brand for colored stones 3. Customization is there for the customers 4. It uses “mine-to-market”, i.e. they directly have full control in sourcing gemstones directly from the mines. 5. Over 3,000 craftsmen produce more than two million pieces of fine Strength jewelry every year
1. There is less brand awareness in other growing countries 2. Continuously changing fashion and competition means limited Weakness market share growth
Opportunity
1. Online purchasing can also be used to make the brand awareness and recall
2.Colored stones choices are increasing globally, but needs more brand awareness through TV ads or social networking sites 3. Tie-up with fashion houses through sponsorships
1. People preferences change Threats 2.Competition from already established companies Competition
1.Graff 2.Mikimoto Competitors 3.Pomelatto
doc_216376619.docx
SWOT ANALYSIS OF ENZO JEWELLERY
Enzo Jewellery
Parent Company
LJ International
Category
Jeweler and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
All about Love
USP
Customers first preference for colored stones purchase STP
Woman and Man who are more fashion conscious and who is high Segment income holder
Target Group
Premium class urban women
Positioning
Quality speaks, brand reorganization ,fresh ,bold unique designs SWOT Analysis
1. It’s the largest foreign retail jeweler brand in retail, which has nearly 350 stores 2. Most trusted brand for colored stones 3. Customization is there for the customers 4. It uses “mine-to-market”, i.e. they directly have full control in sourcing gemstones directly from the mines. 5. Over 3,000 craftsmen produce more than two million pieces of fine Strength jewelry every year
1. There is less brand awareness in other growing countries 2. Continuously changing fashion and competition means limited Weakness market share growth
Opportunity
1. Online purchasing can also be used to make the brand awareness and recall
2.Colored stones choices are increasing globally, but needs more brand awareness through TV ads or social networking sites 3. Tie-up with fashion houses through sponsorships
1. People preferences change Threats 2.Competition from already established companies Competition
1.Graff 2.Mikimoto Competitors 3.Pomelatto
doc_216376619.docx