Description
SWOT ANALYSIS OF ENERGIE BADEN WURTTEMBERG
EnBW EnBW Energie Baden-Württemberg
Parent Company
EnBW-Energie Baden
Category
Electric Utilities
Sector
Power and Energy
Tagline/ Slogan
Energy made better
USP
Reliable, affordable service STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Safety, performance and value in electric power generation, Positioning transmission and distribution SWOT Analysis
1. Strong R&D capabilities with expertise in the workforce 2. Nuclear generation assets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology Strength 5. Falling coal prices lower AEP's input costs
1.Operations are governed by govt activites causing efficiency issues Weakness 2. Geographically not well diversified
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Entergy 2. Exelon Competitors 3. PE & G
doc_959596204.docx
SWOT ANALYSIS OF ENERGIE BADEN WURTTEMBERG
EnBW EnBW Energie Baden-Württemberg
Parent Company
EnBW-Energie Baden
Category
Electric Utilities
Sector
Power and Energy
Tagline/ Slogan
Energy made better
USP
Reliable, affordable service STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Safety, performance and value in electric power generation, Positioning transmission and distribution SWOT Analysis
1. Strong R&D capabilities with expertise in the workforce 2. Nuclear generation assets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology Strength 5. Falling coal prices lower AEP's input costs
1.Operations are governed by govt activites causing efficiency issues Weakness 2. Geographically not well diversified
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Entergy 2. Exelon Competitors 3. PE & G
doc_959596204.docx