Description
SWOT ANALYSIS OF ENERGIAS DE PORTUGAL
EDP - Energias de Portugal
Parent Company
Energias de Portugal
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Sinta a nossa energia (Feel our energy)
Leading power generator of Portugal as well as one of the top USP business groups of Portugal STP
Segment
Electrical utilities for Industries, Retail customers, ports etc
Target Group
Industries, corporates, retailer customers
Positioning
A major electricity operator in Europe SWOT Analysis
1.Has plants in Portugal, Spain, Macau, Brazil, Africa and also in the U.S. with a total installed capacity of over 16000 MW – spread across thermal ,hydro and renewable energy power generation – employing over 13,000 people 2. Has a very balanced portfolio of thermal (coal and natural gas combined cycle) and hydro power in the Iberian Peninsula (Portugal and Spain) 3. It is one of the largest producer of Wind Energy and also features in the top 250 of the Forbes 4.Ranked highly in the Dow Jones sustainability index Strength 5. Strong financial position and brand reputation
1.Focussed mainly in Iberian Peninsula and having less presence in other parts of Europe or in Africa Weakness 2. Most of its debt funding is through long and medium term bonds
and commercial paper. This can prove risky in case markets become volatile.
1.Opportunities in other parts of Europe and in other countries 2. Opportunities in other forms of energy like Biomass, Solar etc Opportunity 3. Ever growing need for power in Europe.
1.Increase in prices of coal (internationally) Threats 2.Consolidation of Power companies in Europe. Competition
1.GDF Suez 2.E.ON Competitors 3.Electricite de France
doc_801849525.docx
SWOT ANALYSIS OF ENERGIAS DE PORTUGAL
EDP - Energias de Portugal
Parent Company
Energias de Portugal
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Sinta a nossa energia (Feel our energy)
Leading power generator of Portugal as well as one of the top USP business groups of Portugal STP
Segment
Electrical utilities for Industries, Retail customers, ports etc
Target Group
Industries, corporates, retailer customers
Positioning
A major electricity operator in Europe SWOT Analysis
1.Has plants in Portugal, Spain, Macau, Brazil, Africa and also in the U.S. with a total installed capacity of over 16000 MW – spread across thermal ,hydro and renewable energy power generation – employing over 13,000 people 2. Has a very balanced portfolio of thermal (coal and natural gas combined cycle) and hydro power in the Iberian Peninsula (Portugal and Spain) 3. It is one of the largest producer of Wind Energy and also features in the top 250 of the Forbes 4.Ranked highly in the Dow Jones sustainability index Strength 5. Strong financial position and brand reputation
1.Focussed mainly in Iberian Peninsula and having less presence in other parts of Europe or in Africa Weakness 2. Most of its debt funding is through long and medium term bonds
and commercial paper. This can prove risky in case markets become volatile.
1.Opportunities in other parts of Europe and in other countries 2. Opportunities in other forms of energy like Biomass, Solar etc Opportunity 3. Ever growing need for power in Europe.
1.Increase in prices of coal (internationally) Threats 2.Consolidation of Power companies in Europe. Competition
1.GDF Suez 2.E.ON Competitors 3.Electricite de France
doc_801849525.docx