Description
SWOT ANALYSIS OF ENBRIDGE
Enbridge
Parent Company
Enbridge
Category
Oil Services and Equipment
Sector
Energy
Tagline/ Slogan
Where Energy meets People
USP
World's longest crude oil and liquid transportation system
STP
Segment
Corporate, countries looking to fulfill energy services needs
Target Group
Companies looking for setting up energy transportation system
Provider of oil transportation solutions to companies operating in tar Positioning sands
SWOT Analysis
1. It has longest crude oil and liquid pipeline system in the world 2. It is also a major company in liquid marketing and energy projects 3. Enbridge is investing in wind and solar power, thereby encouraging the use of green and renewable energy. 4. It is producing a multi megawatt hybrid product which will generate ultra clean energy. This will help in saving energy which is lost in natural gas pipeline operation 5. Has an employee base of 6,000 people Strength 6. Recognised as one of the best places to work, greenest employees
1. A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources Weakness 2. Spill and environmental violations have affected brand image
1.Huge pipeline expansion projects in Canada and US 2.Increasing natural gas market globally 3.More oil well discoveries 4. Additional funding secured for linking Canadian oil to eastern markets Opportunity 5. More emphasis for renewable energy worldwide
1.Government regulations pressurizing operations 2.Wastage caused by spilling in antiquated pipelines Threats 3.Protests from land owners living in proximity of pipelines
Competition
1. Apache Corp. 2. FirstEnergy Corp 3. Exelon Corp. Competitors 4.Cenovus Energy Inc
doc_954756998.docx
SWOT ANALYSIS OF ENBRIDGE
Enbridge
Parent Company
Enbridge
Category
Oil Services and Equipment
Sector
Energy
Tagline/ Slogan
Where Energy meets People
USP
World's longest crude oil and liquid transportation system
STP
Segment
Corporate, countries looking to fulfill energy services needs
Target Group
Companies looking for setting up energy transportation system
Provider of oil transportation solutions to companies operating in tar Positioning sands
SWOT Analysis
1. It has longest crude oil and liquid pipeline system in the world 2. It is also a major company in liquid marketing and energy projects 3. Enbridge is investing in wind and solar power, thereby encouraging the use of green and renewable energy. 4. It is producing a multi megawatt hybrid product which will generate ultra clean energy. This will help in saving energy which is lost in natural gas pipeline operation 5. Has an employee base of 6,000 people Strength 6. Recognised as one of the best places to work, greenest employees
1. A excessive large network of pipelines by Enbridge between tar sands in US have resulted in over capacity of pipeline and hence wastage of resources Weakness 2. Spill and environmental violations have affected brand image
1.Huge pipeline expansion projects in Canada and US 2.Increasing natural gas market globally 3.More oil well discoveries 4. Additional funding secured for linking Canadian oil to eastern markets Opportunity 5. More emphasis for renewable energy worldwide
1.Government regulations pressurizing operations 2.Wastage caused by spilling in antiquated pipelines Threats 3.Protests from land owners living in proximity of pipelines
Competition
1. Apache Corp. 2. FirstEnergy Corp 3. Exelon Corp. Competitors 4.Cenovus Energy Inc
doc_954756998.docx