Description
SWOT ANALYSIS OF ENAMOR
Enamor
Parent Company
Gokaldas Intimate wear
Category
Apparel Innerwear
Sector
Lifestyle and retail
Tagline/ Slogan
Transform yourself
USP
Right size and Fitting STP
Segment
Quality conscious women lingerie
Target Group
Urban women from the upper middle class
Positioning
Stylish, well fitted, top-end brand SWOT Analysis
1. Good quality with perfect fitting 2. International brand of lingerie 3. Constant improvement in terms of sizes and fitting at manufacturing sites 4. Available in more 30 different styles and 19 different sizes 5. Fabric which is used suites Indian skin hence complete care has Strength been taken
1. High brand switching as a lot of options available to customers Weakness 2. Limited global presence as compared to other brands
1. Product line expansion with more innovation Opportunity 2. Opportunity to expand globally
3. Women’s wear is the most profitable segment in terms of investment
1. International brands who are trying to take the market share 2.Population growth, unstable demographics and the appearance of consumers with more disposable income is changing purchasing habits 3. New emerging brands uses new technology and innovation Threats prevents the growth of the brand Competition
1.Lovable 2. Victoria's Secret 3. Chantelle Competitors 4. Simon Perle
doc_395051823.docx
SWOT ANALYSIS OF ENAMOR
Enamor
Parent Company
Gokaldas Intimate wear
Category
Apparel Innerwear
Sector
Lifestyle and retail
Tagline/ Slogan
Transform yourself
USP
Right size and Fitting STP
Segment
Quality conscious women lingerie
Target Group
Urban women from the upper middle class
Positioning
Stylish, well fitted, top-end brand SWOT Analysis
1. Good quality with perfect fitting 2. International brand of lingerie 3. Constant improvement in terms of sizes and fitting at manufacturing sites 4. Available in more 30 different styles and 19 different sizes 5. Fabric which is used suites Indian skin hence complete care has Strength been taken
1. High brand switching as a lot of options available to customers Weakness 2. Limited global presence as compared to other brands
1. Product line expansion with more innovation Opportunity 2. Opportunity to expand globally
3. Women’s wear is the most profitable segment in terms of investment
1. International brands who are trying to take the market share 2.Population growth, unstable demographics and the appearance of consumers with more disposable income is changing purchasing habits 3. New emerging brands uses new technology and innovation Threats prevents the growth of the brand Competition
1.Lovable 2. Victoria's Secret 3. Chantelle Competitors 4. Simon Perle
doc_395051823.docx