Description
SWOT ANALYSIS OF EMAMI
‘Emami’
Logo
Parent Company
Emami
Category
Consumer Products, Food & Beverages
Sector
FMCG
Tagline/ Slogan
none
USP
Products that cater to niche segments STP
Segment
Products and services for daily needs
Target Group
All Indian households especially middle class
Positioning
Herbal, natural and organic products for both beauty and health SWOT Analysis
1. Its strategy is to develop niche segments into brands which have always given it the first mover’s advantage. It did just that with its men’s fairness cream — Fair and Handsome — as it carved out a virgin segment from within what is now a Rs 1,400 crore fairness cream market in India. 2. Emami covers all the states with 32 depots across India and enjoys a wide distribution network comprising strong network of 3500 distributors and 4000 sub distributors , with direct retail reach across of 5,00,000 outlets 3. Strong brands in its portfolio; Boroplus, Navaratna, Fair & Handsome, Zandu are all Rs 100 crore plus brands. 4. Significant international presence in countries like Ukraine, Russia Strength and Nepal
1. It has not diversified much. It had planned to enter into baby care Weakness segment but later on pulled back.
1. Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth. 2. Related diversification into growing categories 3. With growth in modern retail, it should look into opportunities of Opportunity how to cater to this channel
1. Intense and increasing competition amongst other FMCG companies 2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins Threats 3. Competition from unbranded and local products Competition
1. HUL 2. Nestle 3. Marico Competitors 4. ITC
doc_576202947.docx
SWOT ANALYSIS OF EMAMI
‘Emami’
Logo
Parent Company
Emami
Category
Consumer Products, Food & Beverages
Sector
FMCG
Tagline/ Slogan
none
USP
Products that cater to niche segments STP
Segment
Products and services for daily needs
Target Group
All Indian households especially middle class
Positioning
Herbal, natural and organic products for both beauty and health SWOT Analysis
1. Its strategy is to develop niche segments into brands which have always given it the first mover’s advantage. It did just that with its men’s fairness cream — Fair and Handsome — as it carved out a virgin segment from within what is now a Rs 1,400 crore fairness cream market in India. 2. Emami covers all the states with 32 depots across India and enjoys a wide distribution network comprising strong network of 3500 distributors and 4000 sub distributors , with direct retail reach across of 5,00,000 outlets 3. Strong brands in its portfolio; Boroplus, Navaratna, Fair & Handsome, Zandu are all Rs 100 crore plus brands. 4. Significant international presence in countries like Ukraine, Russia Strength and Nepal
1. It has not diversified much. It had planned to enter into baby care Weakness segment but later on pulled back.
1. Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth. 2. Related diversification into growing categories 3. With growth in modern retail, it should look into opportunities of Opportunity how to cater to this channel
1. Intense and increasing competition amongst other FMCG companies 2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins Threats 3. Competition from unbranded and local products Competition
1. HUL 2. Nestle 3. Marico Competitors 4. ITC
doc_576202947.docx