Description
SWOT ANALYSIS OF EL PUERTO DE LIVERPOOL
El Puerto de Liverpool
Parent Company
El Puerto de Liverpool
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
es parte de mi vida
One of the most popular and biggest chain of department stores in USP Mexico STP
Segment
Lifestyle retail stores
Target Group
Middle and upper middle class customers
Positioning
Largest chain of department stores SWOT Analysis
1. Revenue performance is high and it has a strong financial position 2. 35.000+ employees 3. Stores under the name Fábricas de Francia (English: France Factories) belong to Liverpool 4. Operating 140+ and nearly 30 shopping malls including Perisur and Galerías Monterrey 5.Operates in clothes, cosmetics, electronics, furniture 6. Fashion Fest of Liverpool its an annual festival that covers new Strength fashion trends for the new seasons
1.Geographical presence is low and is dependent on Mexico Weakness 2. Owing to many competitors, margins and market share is stagnant
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.Competition from industry is very high 2.Entry barriers are high as a lot of licenses are required Threats 3.Raw material prices are increasing Competition
1. JC Penny 2. Nordstrom Competitors 3. Isetan Mitsukoshi Holdings
doc_305231036.docx
SWOT ANALYSIS OF EL PUERTO DE LIVERPOOL
El Puerto de Liverpool
Parent Company
El Puerto de Liverpool
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
es parte de mi vida
One of the most popular and biggest chain of department stores in USP Mexico STP
Segment
Lifestyle retail stores
Target Group
Middle and upper middle class customers
Positioning
Largest chain of department stores SWOT Analysis
1. Revenue performance is high and it has a strong financial position 2. 35.000+ employees 3. Stores under the name Fábricas de Francia (English: France Factories) belong to Liverpool 4. Operating 140+ and nearly 30 shopping malls including Perisur and Galerías Monterrey 5.Operates in clothes, cosmetics, electronics, furniture 6. Fashion Fest of Liverpool its an annual festival that covers new Strength fashion trends for the new seasons
1.Geographical presence is low and is dependent on Mexico Weakness 2. Owing to many competitors, margins and market share is stagnant
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.Competition from industry is very high 2.Entry barriers are high as a lot of licenses are required Threats 3.Raw material prices are increasing Competition
1. JC Penny 2. Nordstrom Competitors 3. Isetan Mitsukoshi Holdings
doc_305231036.docx