Description
SWOT ANALYSIS OF EL CORTE INGLES
El Corte Ingles
Parent Company
El Corte Ingles Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
-
USP
One of the biggest department store group in Europe based in Spain STP
Segment
Households seeking departmental stores
Target Group
Middle class and upper middle class
Positioning
Quality in low price SWOT Analysis 1. Biggest departmental store in Europe and ranked among the top five worldwide 2. Owner of associated businesses like hypermarket, supermarket, fashion chain 3.Large base of consumer group to be targeted by company through different associated businesses
Strength
4. Stores tend to be very large size and offer wide range of products
1. Despite being a strong player, the brand awareness is limited compared to global leaders 2. Stiff competition from global players means market share growth Weakness is limited
1. Online retailing is good option for company to spread globally and Opportunity locally
2. Strengthening supply chain and distribution network would help in gaining cost advantage
1.Global downturn has impact on customer purchasing ability which shrinks gradually 2. Government regulation and import export policies tend to effect in global market 3. Setting up manufacturing plant locally or sourcing from outside Threats provides competitive edge Competition
1. SEPU 2.Aldi Competitors 3. Walmart
doc_333609653.docx
SWOT ANALYSIS OF EL CORTE INGLES
El Corte Ingles
Parent Company
El Corte Ingles Group
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
-
USP
One of the biggest department store group in Europe based in Spain STP
Segment
Households seeking departmental stores
Target Group
Middle class and upper middle class
Positioning
Quality in low price SWOT Analysis 1. Biggest departmental store in Europe and ranked among the top five worldwide 2. Owner of associated businesses like hypermarket, supermarket, fashion chain 3.Large base of consumer group to be targeted by company through different associated businesses
Strength
4. Stores tend to be very large size and offer wide range of products
1. Despite being a strong player, the brand awareness is limited compared to global leaders 2. Stiff competition from global players means market share growth Weakness is limited
1. Online retailing is good option for company to spread globally and Opportunity locally
2. Strengthening supply chain and distribution network would help in gaining cost advantage
1.Global downturn has impact on customer purchasing ability which shrinks gradually 2. Government regulation and import export policies tend to effect in global market 3. Setting up manufacturing plant locally or sourcing from outside Threats provides competitive edge Competition
1. SEPU 2.Aldi Competitors 3. Walmart
doc_333609653.docx