Description
SWOT ANALYSIS OF EGYPT AIR
Egypt Air Parent Company Category Sector Tagline/ Slogan USP Egypt Air Holding Company International Airlines Enjoy the Sky First airline in the Middle East and Africa STP Segment Target Group Positioning Business and Leisure travelers Upper middle class Safety and Security guaranteed SWOT Analysis 1. It has a very strong brand image in the airline industry and it is one of the most preferred brands in the world 2. It has 9 subsidiaries catering to various aspects of the airline industry such as cargo, ground services, in-flight services etc 3. It has the tag of being the first IOSA certified airline in Africa 4. Egypt Air is a state-owned company with special legislation permitting the management to operate as if the company were privately owned without any interference from the government Strength 5. Has presence in over 75 destinations across Middle-east and Africa 1. There is no financial backing from the government 2. Complex business structure 3. Limited brand awareness as compared to leading brands 1. Egypt Air Training Centre includes the latest flight simulators
Weakness Opportunity
in the Middle East and provides training program for various companies thus forming a source of ancillary income 2. Expand its reach in the United States 3. Better customer-focused services 1. Intense competition from LCCs 2. Increasing aviation fuel cost 3. Increasing labor cost and changing aviation policies Competition 1. EL AL Israel Airlines Ltd. 2. Emirates Competitors 3. Air France-KLM S.A
Threats
doc_944410908.docx
SWOT ANALYSIS OF EGYPT AIR
Egypt Air Parent Company Category Sector Tagline/ Slogan USP Egypt Air Holding Company International Airlines Enjoy the Sky First airline in the Middle East and Africa STP Segment Target Group Positioning Business and Leisure travelers Upper middle class Safety and Security guaranteed SWOT Analysis 1. It has a very strong brand image in the airline industry and it is one of the most preferred brands in the world 2. It has 9 subsidiaries catering to various aspects of the airline industry such as cargo, ground services, in-flight services etc 3. It has the tag of being the first IOSA certified airline in Africa 4. Egypt Air is a state-owned company with special legislation permitting the management to operate as if the company were privately owned without any interference from the government Strength 5. Has presence in over 75 destinations across Middle-east and Africa 1. There is no financial backing from the government 2. Complex business structure 3. Limited brand awareness as compared to leading brands 1. Egypt Air Training Centre includes the latest flight simulators
Weakness Opportunity
in the Middle East and provides training program for various companies thus forming a source of ancillary income 2. Expand its reach in the United States 3. Better customer-focused services 1. Intense competition from LCCs 2. Increasing aviation fuel cost 3. Increasing labor cost and changing aviation policies Competition 1. EL AL Israel Airlines Ltd. 2. Emirates Competitors 3. Air France-KLM S.A
Threats
doc_944410908.docx