Description
SWOT ANALYSIS OF EGMONT PUBLISHING
Egmont Publishing
Parent Company
EGMONT GROUP
Category
Printing & Publishing
Sector
Media And Entertainment
Tagline/ Slogan
We bring stories to life
USP
Great quality educational material for current, and coming generations
STP
Segment
All kinds of educational printing and publishing
Target Group
Youngest to college students educational resources
Positioning
Great books and resources for education and studies
SWOT Analysis
1. Diversified portfolio of publishing includes Educational books, Kids books, comics, Magazines 2. Egmont publishes books in 30 countries from Australia to the US. Large publishers Cappelen Damm and Lindhardt & Ringhof are under this company 3. Egmont traditional books are therefore supplemented with digital alternatives: e-books, games, special universes for parents, digital boards and math programs 4.Their Educational publishing houses sell material directly to schools and the public via e-trade and bookshops Strength 5. Strong brand name and a stable financial performance
1.Increase in e-resources may cannibalize its own publishing products 2.Limited resources to meet the rapid growth and lack of global Weakness penetration
1. Launch of apps to make content available for tablets and phones 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1. Intense competition by the regional publishers of different countries Threats 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s and media segments due
to high margins
Competition
1. Bonnier Group 2. Thomson Reuters Competitors 3. Metro International S.A.
doc_602571206.docx
SWOT ANALYSIS OF EGMONT PUBLISHING
Egmont Publishing
Parent Company
EGMONT GROUP
Category
Printing & Publishing
Sector
Media And Entertainment
Tagline/ Slogan
We bring stories to life
USP
Great quality educational material for current, and coming generations
STP
Segment
All kinds of educational printing and publishing
Target Group
Youngest to college students educational resources
Positioning
Great books and resources for education and studies
SWOT Analysis
1. Diversified portfolio of publishing includes Educational books, Kids books, comics, Magazines 2. Egmont publishes books in 30 countries from Australia to the US. Large publishers Cappelen Damm and Lindhardt & Ringhof are under this company 3. Egmont traditional books are therefore supplemented with digital alternatives: e-books, games, special universes for parents, digital boards and math programs 4.Their Educational publishing houses sell material directly to schools and the public via e-trade and bookshops Strength 5. Strong brand name and a stable financial performance
1.Increase in e-resources may cannibalize its own publishing products 2.Limited resources to meet the rapid growth and lack of global Weakness penetration
1. Launch of apps to make content available for tablets and phones 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1. Intense competition by the regional publishers of different countries Threats 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s and media segments due
to high margins
Competition
1. Bonnier Group 2. Thomson Reuters Competitors 3. Metro International S.A.
doc_602571206.docx