Description
SWOT ANALYSIS OF EDWARDS LIFE SCIENCES
Edwards Life Sciences
Parent Company
Edwards Life Sciences
Category
Health care
Sector
Medical Equipment and Supplies
A Global Leader in the Science of Heart Valves and Hemodynamic Tagline/ Slogan Monitoring
Financial Relationship with US Physicians - bringing transparency to relationships with physicians will help the public better understand the critical role that physicians play in the advancement of medical USP technology and patient care
STP
Segment
Health care equipment required in hospitals and clinics
Tissue heart valves, heart valve repair products, cardiac surgery Target Group systems, critical care products and vascular technologies
Partners with physicians to innovate products designed to help patients Positioning live longer, healthier and more productive lives
SWOT Analysis
1. Largest maker of artificial heart valves. 2. Broad product portfolio enabling Edwards to sustain leading position in heart valve market 3. Increased focus on R&D providing competitive advantage 4. Company's sells its products under different brand names, including Strength Carpentier- Edwards, Fogarty, PERIMOUNT and Swan-Ganz.
1. Product recalls may have a negative impact on the brand image of the company 2. Edwards issued a product recall of its product, ovaFlex delivery Weakness system, which was manufactured earlier
1. New product launches likely to help address broader customer base 2. Growing incidence of cardiovascular diseases Opportunity 3. Reaching emerging economies through tie ups and associations
Threats
1. Intense competition could reduce the company’s market share
2. Healthcare reform in the US may have negative impact on demand for healthcare products 3. Industry consolidation could affect profitability
Competition
1. Medtronic, Inc. 2. St. Jude Medical, Inc. Competitors 3. PULSION Medical Systems AG
doc_693291514.docx
SWOT ANALYSIS OF EDWARDS LIFE SCIENCES
Edwards Life Sciences
Parent Company
Edwards Life Sciences
Category
Health care
Sector
Medical Equipment and Supplies
A Global Leader in the Science of Heart Valves and Hemodynamic Tagline/ Slogan Monitoring
Financial Relationship with US Physicians - bringing transparency to relationships with physicians will help the public better understand the critical role that physicians play in the advancement of medical USP technology and patient care
STP
Segment
Health care equipment required in hospitals and clinics
Tissue heart valves, heart valve repair products, cardiac surgery Target Group systems, critical care products and vascular technologies
Partners with physicians to innovate products designed to help patients Positioning live longer, healthier and more productive lives
SWOT Analysis
1. Largest maker of artificial heart valves. 2. Broad product portfolio enabling Edwards to sustain leading position in heart valve market 3. Increased focus on R&D providing competitive advantage 4. Company's sells its products under different brand names, including Strength Carpentier- Edwards, Fogarty, PERIMOUNT and Swan-Ganz.
1. Product recalls may have a negative impact on the brand image of the company 2. Edwards issued a product recall of its product, ovaFlex delivery Weakness system, which was manufactured earlier
1. New product launches likely to help address broader customer base 2. Growing incidence of cardiovascular diseases Opportunity 3. Reaching emerging economies through tie ups and associations
Threats
1. Intense competition could reduce the company’s market share
2. Healthcare reform in the US may have negative impact on demand for healthcare products 3. Industry consolidation could affect profitability
Competition
1. Medtronic, Inc. 2. St. Jude Medical, Inc. Competitors 3. PULSION Medical Systems AG
doc_693291514.docx